Don’t miss out on Black Friday Deal Week Nov. 25 - Dec. 1! www.ksco.ca/blackfriday Are you chasing numbers or chasing impact with your visibility strategy? In this episode, we’re diving into a critical topic for entrepreneurs who want their visibility efforts to actually pay off. Spoiler alert: it’s not about being everywhere or getting in front of everyone—it’s about connecting with the right people in the right places. We’ll unpack: - Why we’re so obsessed with audience size and the myths keeping us stuck. - The emotional and financial toll of quantity-driven visibility. - Why quality visibility leads to deeper connections and better results (including a $10K client story!). - How to evaluate visibility opportunities to ensure they align with your goals and audience. - My secret formula for mixing visibility approaches so it’s not all about chasing clients. If you’ve ever felt overwhelmed or frustrated by visibility strategies that don’t deliver, this episode is for you.

Wow, 100 episodes. Hitting record on this one feels surreal. When I started this podcast, I didn’t fully grasp how much it would impact my business, my confidence, and even my community. Reaching this milestone has me feeling proud of the journey and impressed by the sheer consistency it took to get here (and trust […]

This episode was recorded LIVE and in-person during Small Business Week. This in-depth conversation covers the steps to developing a brand, from messaging to visuals to marketing. You’ll hear from three experts with different backgrounds as we share our various perspectives on the topic of “what makes a strong brand?” - How do you decide on your brand’s niche? - How do you determine your ideal client? - What needs to be done before you launch your brand? - What role does your website play in growing your brand? - Why branding is so much more than a logo, and what personal brands can learn from this - What visuals are actually the most important for your marketing - How AI is changing the game when it comes to content creation and building your brand

Get exclusive access to a conversation from the Let Yourself Be Seen Summit hosted by Mitzi McMahon. We’re unpacking: - how to get out of your own way so that you can show up and get visible - the “future you” mindset that helps you do things even when you don’t want to - what actually counts as visibility - Visibility strategies you can try in under 10 minutes a day - how to use your momentum to keep getting more visible

If visibility seems intimidating and you don’t know if you’re “ready” to jump in, this episode is for you! We unpack how visibility is like layers in a cake, you start with the foundations and slowly build on as you get more clarity and more confidence. Listen in to discover: - Where to start when it comes to visibility - What should you do first for visibility? - What’s the easiest way to collaborate with others for visibility? - How long does it take to see results from visibility efforts? - Do I need a large following to be visible? - How do I fit visibility efforts into my already busy schedule? - What can I do right now to improve my visibility without spending money on ads or PR?

Looking to boost your revenue during Black Friday 2024? Meet Gemma Bonham-Carter, online course and digital product pro, who has mastered the strategy to create your most successful Black Friday Campaign EVER! She calls it “5 Days of Deals” and not only will it help you make more sales this Black Friday, it can help you shape your entire business strategy for 2025! In this episode, we walked through: - How to setup your business model so you can make sales on autopilot - The #1 priority if you want to make more sales - What size of an email list do you need to make money? - How to setup your Black Friday Campaign as fast as possible - How your Black Friday strategy can support your business for 2025 And find out: Is Gemma Bonham-Carter related to Helena Bonham-Carter???