Perfectionism. Productivity guilt. Rest as a reward (only after you're totally burned out). Sound familiar? This week I'm joined by the incredible Mindi Huebner—a certified clinical hypnotherapist, NLP practitioner, and subconscious success alchemist. She guides high-achieving women to rewire their subconscious so their success feels spacious, embodied, and rooted in self-trust—not urgency. This conversation is all about letting go of hustle culture. Mindy shares her personal journey of breaking up with the belief that "rest is lazy" and walks us through how subconscious identity drives 95% of our actions. We unpack how to start noticing your "achievement attachment," how to define success in your season, and why it's time to build your business with both ambition and authenticity.

This episode is raw and real. I'm not coming at you with a strategy drop or a polished script. I'm just here, sharing from my heart, because life handed me a hard stop and I couldn’t not talk about it. Two weeks ago, I was on fire—building, creating, riding a wave of momentum like never before. And then, in an instant, it all paused. A close family friend lost their 21-year-old son in a tragic accident, and it rocked me. It rocked all of us. So I hit pause. I cried. I hugged my kids tighter. I barely touched work. And yet...things kept flowing. New opportunities. Clients. Income. Magic. Even in the stillness. This episode isn’t about efforting. It’s about surrender. It’s about the duality of running a purpose-driven business while navigating very human emotions. And it’s about remembering that the world doesn’t stop when you do. Sometimes, it gives you exactly what you need.

If you're scared to pick a niche because you think it means saying no to opportunities, this episode is your permission slip to STOP being a generalist. I sat down with Mallika Malhotra, a brand strategist, AI innovator, and the powerhouse behind The Brand CEO. Malika shares how choosing a niche is actually your secret weapon for standing out and making more money. We talked about the fear of narrowing your focus, how to identify your true expertise, and the real cost of trying to serve everyone. Plus, you'll hear how AI can actually help you articulate your brand message so you're not stuck staring at a blinking cursor. Whether you're brand new or in a pivot, this conversation will give you clarity and direction to make your brand unforgettable. >> We Unpack: Why choosing a niche actually opens more doors Four pillars of Malika's Bull's Eye Branding Formula Red flags that you're too broad in your messaging How AI can help refine your niche and clarify your pitch Real-world examples of niche transformation How to test, tweak, and commit to your messaging

Let’s talk Google Ads—specifically for local businesses and storefronts that are wondering if paid traffic is worth the investment (or just a money pit). I’m joined by John Horn, CEO of Stub Group, who’s the go-to guy when entrepreneurs are tired of guessing whether their ad dollars are doing anything. John’s run more than 15,000 […]

This one’s personal. I open up about losing my mum in 2017 and how it shaped my decision to start a business built on time freedom. I didn’t want to trade my family for a career. And I know you don’t either. That’s why I’m bringing you a conversation that’s more than a strategy session—it’s a shift in mindset. In this episode, I’m diving into how AI can become your secret weapon for reclaiming your time while still showing up with authority, authenticity, and confidence. Spoiler alert: This isn’t a tech tutorial. It’s a heart-first approach to using smart tools that actually sound like YOU (not like a robot who just discovered Canva). We’ll unpack: - Why your visibility strategy should start with your values—not the algorithm - How to stop the burnout spiral of content creation (especially if you’re avoiding IG like the plague) - My 5-part BrandCalibrator™ framework that custom-trains ChatGPT to sound like YOU - What happens when AI + strategy collide in your business (spoiler: time, energy, and clarity) - How the Visible AF accelerator helps you implement it all with support If you've been feeling overwhelmed by content demands and craving more freedom, this one's for you.

Struggling to turn your content into clients? In this episode of the Entrepreneur School Podcast, Kelly breaks down why your content might not be converting—even if you're posting consistently. Learn the truth about performative visibility, why social media isn’t enough, and how to create aligned, strategic visibility that actually builds your authority and attracts high-quality leads. If you’re tired of feeling invisible online, this is the episode you need to hear.