The internet would sometimes lead us to believe that it’s all sunshine and roses once you start making 6-figures in your business. This is the “unpopular” conversation about facing and walking through the tough times and how those challenges can show up at any phase of business. Your vision is allowed to change and you can change your offers, business model, pricing - all of it! With my guest, Michelle Vroom, we unpack: Her story of losing 3 clients in one day while 8 months pregnant, and what she did about it How to trust yourself as a business owner The cycles and seasons of business, and how sometimes you need to prune in order to grow The importance of creating a consistent lead generation system to make sure you always know where your next client is coming from
Even if you haven’t thought about using Meta ads yet, don’t skip this episode. If you’ve been burned by ads and never want to use them again, also don’t skip this episode. Kwadwo Sampany-Kessie is an ads expert who gives it to us straight in this very helpful chat where you will discover: Why you should NEVER hit the “boost post” button on Instagram™ How to know if you are ready for ads When to hire an expert for help How to validate your offer before you start spending cash on ads The 4 Ps of preselling your offer
Let’s be honest: the holiday season is probably one of the most chaotic times of the year- so you’re going to want to get into this episode right now! What if you could accomplish all your business tasks without adding more to your already packed schedule? In this episode, we’ll explore the concept of "invisible time"—those small, overlooked pockets of time scattered throughout your day. We’ll discuss how even with a chaotic schedule and constant interruptions, you can find and use these hidden moments effectively. My guest, Dr. Celia Varghese, a former psychiatrist turned coach for mom business owners, shares practical and mindset-based approaches to time management for busy mompreneurs juggling business and family life. What You’ll Learn in This Episode: - How to redefine productivity: why "more time" doesn’t equal better results. - The concept of "invisible time" and how to leverage small pockets of time for big impact. - The mental toll of context switching and how to minimize its effects. - A triage approach to prioritizing tasks when life throws curveballs, like sick kids. - Why giving yourself grace and setting boundaries is essential for your well-being. - Practical examples of balancing family priorities and business growth with less stress. - Tips for building a go-to list of tasks to make the most of your available time. - How small, consistent efforts add up over time (just like visibility strategies).
Don’t miss out on Black Friday Deal Week Nov. 25 - Dec. 1! www.ksco.ca/blackfriday Are you chasing numbers or chasing impact with your visibility strategy? In this episode, we’re diving into a critical topic for entrepreneurs who want their visibility efforts to actually pay off. Spoiler alert: it’s not about being everywhere or getting in front of everyone—it’s about connecting with the right people in the right places. We’ll unpack: - Why we’re so obsessed with audience size and the myths keeping us stuck. - The emotional and financial toll of quantity-driven visibility. - Why quality visibility leads to deeper connections and better results (including a $10K client story!). - How to evaluate visibility opportunities to ensure they align with your goals and audience. - My secret formula for mixing visibility approaches so it’s not all about chasing clients. If you’ve ever felt overwhelmed or frustrated by visibility strategies that don’t deliver, this episode is for you.
Wow, 100 episodes. Hitting record on this one feels surreal. When I started this podcast, I didn’t fully grasp how much it would impact my business, my confidence, and even my community. Reaching this milestone has me feeling proud of the journey and impressed by the sheer consistency it took to get here (and trust […]
This episode was recorded LIVE and in-person during Small Business Week. This in-depth conversation covers the steps to developing a brand, from messaging to visuals to marketing. You’ll hear from three experts with different backgrounds as we share our various perspectives on the topic of “what makes a strong brand?” - How do you decide on your brand’s niche? - How do you determine your ideal client? - What needs to be done before you launch your brand? - What role does your website play in growing your brand? - Why branding is so much more than a logo, and what personal brands can learn from this - What visuals are actually the most important for your marketing - How AI is changing the game when it comes to content creation and building your brand