If you're still thinking custom GPTs are just for coders, think again. In this episode, I’m joined by Wendy Breakstone—AI strategist, educator, and the queen of turning tech into something actually useful for online business owners. Wendy’s been on the front lines of AI since ChatGPT dropped in late 2022, and she’s here to share how ANY coach, course creator, or service provider can use this tool to create better results, faster... without turning into a robot 🤖. We talk through: What a custom GPT even is (in plain English) The three types of GPTs every offer should have How to build them (without needing to be “techy”) And how AI is reshaping online education right now Wendy also gets super real about what the future of course creation looks like—and spoiler alert: it’s not what worked in 2019. If you’ve ever wished your program could coach your clients while you’re sleeping, THIS is the episode for you.

This is it—the final episode in our Vanity Metrics Detox series. And, oof, we're ending with a big one: the myth that visibility should create instant results. Been here for all four episodes? 🙌 You’ve learned how to let go of performative visibility, focus on what actually moves the needle, and track what works. Now we’re bringing it all together and detoxing the expectation that visibility should be instant, flashy, and fast. Spoiler alert: Visibility isn’t linear. It’s not immediate. But it is a compound effect. In this episode, I’m taking you behind the scenes of my own 90-day visibility sprint. I’m breaking down how I tracked my actions, built momentum, and got off the hamster wheel of random marketing. This is how you build confidence as a CEO—not by doing more, but by knowing what works. And, I introduce you to my new AI-powered sidekick: Valerie, the Visibility Auditor. She’s like your return-on-effort calculator—minus the spreadsheets and overwhelm. So grab your coffee (or wine—I don’t judge), and let’s get clear on why tracking your visibility is everything.

Welcome to part three of our Vanity Metrics Detox series! If you haven’t listened to the first two episodes yet, go queue those up before diving in here because this series builds on itself—and this one’s a biggie. Today, we’re detoxing the belief that visibility is a one-and-done thing. Because here's the truth: one visibility win can lead to five more—but only if you're paying attention. I’m showing you how to stop letting your visibility efforts end the second you hit “post” or close Zoom. Whether you’ve landed a podcast interview, a speaking gig, or a collaboration—your next opportunity is hiding in the momentum of the one you just completed. And I’m sharing my favourite stories to prove it. We’re connecting the dots, talking about how long-game relationships really work, and I’m giving you a list of super practical ways to leverage your wins for way more impact (without creating more work for yourself). Plus, if you’ve ever wished you had someone keeping track of all this for you (and telling you what’s really working)... I built that. Her name’s Valerie.

In part two of the Vanity Metrics Detox series, we're breaking up with one of the most misleading habits in entrepreneurship: measuring likes instead of leads. Let’s be honest — those heart reactions on social might give you a little dopamine hit, but they’re not paying your bills, friend. I’m walking you through the strategy I personally use to make sure that every bit of visibility I create is intentional, trackable, and moving my business forward — especially when time is tight (hello, all the days your kids don’t actually go to school). You’ll hear exactly how I track my ROI, what I did during one 90-day sprint, and why this led to the creation of my new AI-powered tool, Valerie the Visibility Auditor. ✨ You don't need to be everywhere. You just need to be effective. ✨

Ever posted something just to look like you're marketing your business? Guilty. This is the kickoff episode of the Vanity Metrics Detox—a four-part series designed to help you stop wasting time on “looking visible” and start focusing on what actually gets you clients. Today we’re diving into performative visibility—aka the stuff you do that feels productive (like tweaking your website for the 10th time or making another Instagram reel) but doesn't actually move the needle in your business. I’m sharing how to spot it, why it’s draining your energy, and what to do instead so your efforts actually translate to clients, income, and impact. If you’ve ever felt stuck in the social media hamster wheel or overwhelmed trying to keep up, this is your permission slip to opt out—and a roadmap for what to do instead. We’re talking: The sneaky signs of performative visibility (and how to quit them) Why real visibility doesn't always look flashy Strategic visibility swaps that actually grow your business A juicy behind-the-scenes story of how one networking event turned into a biz partnership (!) The mantra that’ll help you detox busy work from your marketing strategy ✨ Plus, a sneak peek at Valerie—my brand new visibility audit tool that’ll help you track what’s actually working and ditch what’s not.

Have you ever wondered what it really means to be a thought leader? Maybe you’ve heard the term, but you’re not sure how it applies to your business or why it even matters. Well, buckle up because this episode is for you! We’re diving into: What thought leadership actually is (spoiler: it’s NOT about being […]