Entrepreneur School

This one’s personal. I open up about losing my mum in 2017 and how it shaped my decision to start a business built on time freedom. I didn’t want to trade my family for a career. And I know you don’t either. That’s why I’m bringing you a conversation that’s more than a strategy session—it’s a shift in mindset. In this episode, I’m diving into how AI can become your secret weapon for reclaiming your time while still showing up with authority, authenticity, and confidence. Spoiler alert: This isn’t a tech tutorial. It’s a heart-first approach to using smart tools that actually sound like YOU (not like a robot who just discovered Canva). We’ll unpack: - Why your visibility strategy should start with your values—not the algorithm - How to stop the burnout spiral of content creation (especially if you’re avoiding IG like the plague) - My 5-part BrandCalibrator™ framework that custom-trains ChatGPT to sound like YOU - What happens when AI + strategy collide in your business (spoiler: time, energy, and clarity) - How the Visible AF accelerator helps you implement it all with support If you've been feeling overwhelmed by content demands and craving more freedom, this one's for you.
Struggling to turn your content into clients? In this episode of the Entrepreneur School Podcast, Kelly breaks down why your content might not be converting—even if you're posting consistently. Learn the truth about performative visibility, why social media isn’t enough, and how to create aligned, strategic visibility that actually builds your authority and attracts high-quality leads. If you’re tired of feeling invisible online, this is the episode you need to hear.
This one’s a bold one, friend. I’m officially declaring it: I’m taking the summer OFF social media. 🙌 This episode is for you if you’ve ever felt chained to your phone, stressed about what to post next, or just plain over the content hamster wheel. If summer makes you want to chuck your laptop into the lake but you still want to be seen, known and paid—without ghosting your business—then you’re gonna love what I’ve got for you. We’re diving into why visibility is a summer job, and exactly how you can do it without showing up on social media every damn day. Plus, I’m spilling the tea on my new beta offer, sharing my 10-minute-a-day visibility system, and inviting you to join me in the #SummerOffSocial challenge. We’re rewriting the rules, and yes—Rosé and revenue CAN coexist. 🍷
If you're still thinking custom GPTs are just for coders, think again. In this episode, I’m joined by Wendy Breakstone—AI strategist, educator, and the queen of turning tech into something actually useful for online business owners. Wendy’s been on the front lines of AI since ChatGPT dropped in late 2022, and she’s here to share how ANY coach, course creator, or service provider can use this tool to create better results, faster... without turning into a robot 🤖. We talk through: What a custom GPT even is (in plain English) The three types of GPTs every offer should have How to build them (without needing to be “techy”) And how AI is reshaping online education right now Wendy also gets super real about what the future of course creation looks like—and spoiler alert: it’s not what worked in 2019. If you’ve ever wished your program could coach your clients while you’re sleeping, THIS is the episode for you.
This is it—the final episode in our Vanity Metrics Detox series. And, oof, we're ending with a big one: the myth that visibility should create instant results. Been here for all four episodes? 🙌 You’ve learned how to let go of performative visibility, focus on what actually moves the needle, and track what works. Now we’re bringing it all together and detoxing the expectation that visibility should be instant, flashy, and fast. Spoiler alert: Visibility isn’t linear. It’s not immediate. But it is a compound effect. In this episode, I’m taking you behind the scenes of my own 90-day visibility sprint. I’m breaking down how I tracked my actions, built momentum, and got off the hamster wheel of random marketing. This is how you build confidence as a CEO—not by doing more, but by knowing what works. And, I introduce you to my new AI-powered sidekick: Valerie, the Visibility Auditor. She’s like your return-on-effort calculator—minus the spreadsheets and overwhelm. So grab your coffee (or wine—I don’t judge), and let’s get clear on why tracking your visibility is everything.
Welcome to part three of our Vanity Metrics Detox series! If you haven’t listened to the first two episodes yet, go queue those up before diving in here because this series builds on itself—and this one’s a biggie. Today, we’re detoxing the belief that visibility is a one-and-done thing. Because here's the truth: one visibility win can lead to five more—but only if you're paying attention. I’m showing you how to stop letting your visibility efforts end the second you hit “post” or close Zoom. Whether you’ve landed a podcast interview, a speaking gig, or a collaboration—your next opportunity is hiding in the momentum of the one you just completed. And I’m sharing my favourite stories to prove it. We’re connecting the dots, talking about how long-game relationships really work, and I’m giving you a list of super practical ways to leverage your wins for way more impact (without creating more work for yourself). Plus, if you’ve ever wished you had someone keeping track of all this for you (and telling you what’s really working)... I built that. Her name’s Valerie.