After running the Year of the Bot Bundle with 57 experts who are integrating AI in unique ways, I realized something huge. We're all sitting here asking the same questions: Do I need to sell AI now? How does this fit into my business? Am I behind if I'm not teaching it? And honestly? It's giving me 2020 digital course energy all over again. So I created this episode to give you some actual clarity. I'm breaking down the 5 levels of AI adoption—from using it internally to building it as your core product—so you can figure out where YOU belong on the spectrum (and stop feeling like you have to do all the things). Spoiler: There's no right or wrong way. There's just your way. In this episode, I walk you through: Level 1: AI as an internal tool (think: ChatGPT for emails, research, admin stuff) Level 2: AI-enhanced services (using AI to free up YOUR capacity and add more value) Level 3: AI-enabled programs or products (custom GPTs, bots, tools that support your clients) Level 4: AI tools as a standalone product (like my BrandCalibrator™ or a bot you sell) Level 5: Teaching AI strategy (you're now the AI expert in your niche) I also share real examples from collaborators like Holly Haynes, Kinsey Soderberg, Carly Clark Zimmer, and Monica Froese—so you can see what's actually working right now.

If you're like most people, you've probably got dozens (maybe hundreds) of chats with generic titles like "marketing ideas" or "content strategy." And when you need to pick up where you left off? Good luck scrolling through that mess. Here's the thing: ChatGPT is incredibly powerful. But, if you're not organizing your conversations intentionally, you're making it way harder on yourself than it needs to be. That's why I basically live inside ChatGPT Projects. In this episode, I'm walking you through exactly what Projects are, how they're different from custom GPTs, and how you can set them up to get way better results from AI. We're also covering some recent changes OpenAI made to memory settings (which I just discovered by accident last week). So grab your notebook for this one!

I can't remember what work was like before AI. And honestly? I don't want to go back. This episode is a little different—I'm pulling back the curtain and showing you exactly how AI showed up in my business this week. Not in theory. Not aspirationally. But in real time, messy and strategic and ridiculously helpful. Because here's the thing: AI isn't showing up in just one way for me anymore. Sometimes it's a thinking partner, helping me clarify what I actually need before I talk to a human. Sometimes it's a task doer, handling the stuff that used to drain my brain. And sometimes? It's just making my personal life easier—like planning a Vegas trip to see the Backstreet Boys without spending three hours Googling speakeasies. I'm sharing five real examples from my week—some played out over multiple days like a diary I kept coming back to, and others were quick, one-and-done moments that saved me hours. If you've ever wondered how to integrate AI into your business in a way that feels aligned and not robotic, this is for you.

I just got off a panel talking about AI for experts who don’t want to sound like robots, and the conversation was so good I had to bring it straight to you. Let’s be real: there’s a lot of pressure to go all-in on AI. But there's also this voice in the back of our heads asking, "Am I about to automate myself out of a job?" After spending years honing our craft, the idea that a robot could do it in seconds feels… well, a little offensive. I’m a firm believer in keeping a human in the loop. But that doesn't mean we should ignore AI. It means we have to be intentional and draw our own lines in the sand. This episode is your guide to figuring out exactly where those lines are for YOU. Forget the hype and the “shoulds.” We’re talking about how to use AI to free up your time for the deep, human work that only you can do—the stuff that makes you truly valuable.

BIG NEWS: Entrepreneur School is officially stepping into the AI era! I know, I know. I’m a PR and branding person, not a tech bro. Stepping into this role has been a journey full of imposter syndrome and "what the hell am I doing?" moments. But after diving deep into AI, co-founding an AI platform, and seeing its power to give us back our time and humanity… I knew I couldn't ignore it. And neither can you. This episode is your official orientation to the new Entrepreneur School. I’m pulling back the curtain on why this change is happening now, what it means for you, and how we’re going to navigate this new world together—without the hype, hustle, or losing ourselves in the process. If you’re ready to build a business that feels like you in a world that’s changing faster than we can keep up, you’re in the right place.

What if the key to your next level of success wasn't hustling harder, but quitting the one thing you think your business can't survive without? This conversation with Ash McDonald is one for the books. She’s a therapist and business mentor who came on the show and dropped so many truth bombs I’m still cleaning up the mess. We start with her "soapbox" moment—why she permanently quit social media—and the immediate, visceral impact it had on her energy and well-being. (Spoiler: After just two days back for a quarterly check-in, she felt like crap. Relatable.) But this isn't just a chat about logging off. Ash takes us on her incredible journey of selling everything she owned to travel the world with her three young kids. We get into how this radical leap redefined her as a mother, an entrepreneur, and a woman. She gets brutally honest about the trauma that surfaced after her most successful year in business—a half-a-million-dollar year on less than 10 hours a week—and how it led to total burnout. This episode is a masterclass in untangling your worth from your work, chasing the feeling instead of the metric, and building a life that is deeply, personally, and unapologetically yours.