Holly Haynes built seventeen AI bots for her signature program. Then she almost didn't share them. Here's what stopped her. When you package your expertise into a shareable AI skill, you have to hand over everything inside it. The transcripts. The client Q&As. The framework you spent years refining. Holly had poured all of Anti-Social School into hers, and when it came time to pass it to a client, she got nervous. Not because she was hiding anything, but because she knew exactly what it was worth. That's the conversation I wanted to have with her. Holly's a business strategist with a corporate tech background who's now baking years of experience into AI tools her clients actually use. She's one of our founding creators at wAIv, and she's doing the thing I think most expertise-based businesses are going to have to figure out. How do you use AI to get your clients better results without giving away the thing that makes you valuable, and without turning your program into a course full of videos nobody watches. What I love about her answer is how unglamorous it is. Her bots don't replace her. They handle the blank page so her clients show up to calls with ten options instead of "I don't know where to start."
AI called me out this month. And honestly? It was right. I took a detour when Fable 5 dropped and asked it to audit my business. Its verdict: I'm great at building, not great at shipping. If that stings a little for you too, you're in the right place. This episode is about cutting through the AI overwhelm and figuring out whether you're actually ready to build and sell AI products to your clients. Not "someday ready." Ready right now. I'm walking you through five readiness markers so you can score yourself honestly and figure out your real next move.
A Russell Brunson ad stopped me mid-scroll the other day. He validates a point I've been trying to make for months: AI has commoditized information. Your course content is now available to everyone for free. That's not a scare tactic, it's a shift, and the creators who adjust are the ones who'll win. The difference maker? Expert-backed AI: tools built on YOUR frameworks, YOUR guardrails and YOUR years of experience, not the consolidated garbage of the internet.
Only 3 out of 10 women in Reese Witherspoon’s book club were using AI regularly when she posted about it. That stat is staggering. This week’s episode is a little different. I sat down with my friend Stephanie Mitton on her podcast, Women Don’t Do That, to talk about the AI adoption gap between women […]
What if the smartest move you could make right now isn't figuring out how to use more AI, but deciding where you draw the line? I sat down with Samantha Burmeister from Nomad Copy Agency, and we had one of those conversations that doesn't hand you a set of rules. It hands you better questions. Sam is a copywriter who uses AI in her business every single day, but she will not use it to write the copy she delivers to clients. The distinction she makes between those two things is where this episode gets really interesting. We got into AI disclosure, the values-based decisions behind how you use AI in what you sell, and why being transparent about it might actually be the smartest sales tool you're not using yet. Sam also shared her grandma's microwave story, which is the most perfect analogy for this entire AI moment and I haven't stopped thinking about it.
What if you could have a PR expert on call 24/7 — one that already knows your story, your angles, and your voice? That's exactly what Nicole Pearl built. And I got to watch it happen in real time. Nicole is a journalist and PR coach with 25 years of media experience, and she's one of the founding creators on wAIv. What she built there, the Pearl Pitch Desk, is one of the clearest examples I've seen of what expert-backed AI actually looks like in practice. Not generic. Not a shared ChatGPT link. A full bot squad designed to get her clients onto TV shows and podcasts using Nicole's exact frameworks, journalist eye, and hard-won industry knowledge. It even landed her a TV segment that had a producer saying “this is the best segment idea ever!” This conversation gets into the real difference between AI-generated pitches (which, yes, major PR agencies are sending and journalists are immediately flagging) versus pitches built on actual expert thinking. We also talk about why this approach is helping Nicole prevent burnout, serve more clients, and create a delivery model that grows with her business instead of threatening to replace her.
