Think Facebook is dead? Think again. This week I’m joined by Tracy Beavers—business coach, speaker, and published author—who’s obsessed with helping entrepreneurs stand out in crowded markets. With 20+ years of experience and a love for organic, sustainable strategies, Tracy has guided hundreds of business owners to grow their email lists and attract dream clients without burning out. In this conversation, Tracy pulls back the curtain on how to use Facebook strategically for consistent list growth, without living on the platform 24/7. Whether you’re engaging in other people’s groups, optimizing your personal profile, or building a thriving community of your own—she shows you how to turn casual connections into email subscribers and, ultimately, paying clients.

This one’s been brewing all summer. While you were seeing my Summer Strategy Snacks hit your feed, I was quietly running a beta program that has completely shifted the direction of my business. I’m pulling back the curtain on what’s changing, why AI is now at the center of my work, and the real way I use it to help clients get visible without the burnout. Spoiler: it’s not about cranking out more content — it’s about getting the right things done faster. Inside, I share: Why I’m retiring 1:1 client work after September 1, 2025 (and how to grab one of the last spots) How my Visible AF beta program is blending high-touch strategy with custom AI tools The Brand Calibrator™ process I created to make AI sound exactly like you Why AI without strategy is like GPS without a destination My 10-minute-a-day visibility habit — and how AI fits right in If you’ve been curious about working with me, want to understand what AI can actually do for your business, or you’re looking for visibility strategies that don’t rely on endless social media posting… this episode is your inside look.

If you’ve ever found yourself second-guessing your offers, this episode will hit home. I’m joined by Lori Young, aka The Offer Magician, who’s spent over 15 years helping coaches and personal development entrepreneurs create offers that feel amazing to deliver and irresistible to buy. We’re diving into how to design a “hole-in-one” offer—the kind that hits the mark, lands with ease, and lights you up every time you deliver it. Lori walks us through the biggest mistakes entrepreneurs make when crafting offers, how to niche down without feeling trapped, and why market research is the secret weapon most people skip (and regret later). You’ll also learn how to test your offers, avoid overstuffing them, and build a container that works for you and your clients.

This one’s for all my people-pleasing, don’t-want-to-be-annoying business owners. 👀 We’re tackling the most overlooked (and avoided) visibility strategy out there: follow-up. Yup. The one that makes you feel a little awkward, a little pushy... and a lot like you'd rather organize your junk drawer than hit “send” on that email. But here’s the thing—visibility isn’t just about being seen once. It’s about building momentum. And follow-up is what keeps that going. In this episode, I’m breaking down: Why follow-up is a visibility strategy (and not just a sales one) What it actually means to follow up like a pro (not a pest) A client-side story that proves the point—and shows where sales get lost The magic words not to use in your emails A 3-question follow-up framework that leads to yes, no, or not yet You’ll also get the systems I use to track and simplify follow-up so it doesn’t fall through the cracks—and doesn’t fry your brain trying to remember who said what on that Zoom call two weeks ago.

We’re back with another summer strategy snack—and I’m spilling the tea (or should I say, coffee?) on the most underrated visibility strategy I know: coffee chats. Here’s the deal: I’m in the middle of a social media detox this summer, but I’m not ghosting my business. I’m getting visible in a way that actually feels good—and coffee chats are a huge part of that. Not sales calls. Not pitch slams. Just real, intentional conversations with aligned humans. This episode is your reminder to start building momentum through relationships that lead to real visibility wins—like podcast invites, referral partners, bundles and collabs. Here’s what I dive into: Why coffee chats are NOT discovery calls (and why that matters) Where to find the right people for real connection The 3-part litmus test I use to spot alignment fast: values, audience, energy How to keep it short, sweet, and actually worth your time The scheduling tool I swear by (that saves a ton vs. Calendly) My best tips for reaching out without feeling weird or needy Whether you’re a social media dropout like me this summer, or just looking for a more human way to grow—this episode is for you.

Yes, you can be sipping Coronas at the lake while new subscribers roll into your inbox. (I’m literally doing that as this episode goes live) In this episode of the Summer Strategy Snack Series, I’m giving you a peek behind the scenes of how bundles work—even when you’re totally offline. From how I gained over 300 subscribers (with a 91% retention rate!) to what makes a bundle worth your time, this is your play-by-play on how to use this list-building strategy without the burnout. You’ll get my criteria for saying yes, my tech setup, and a real-time case study of two recent bundles that delivered big results. We’ll Unpack: What makes a bundle a strategic yes (and when to say no) My 306-subscriber case study + retention stats The tech + email setup you need to be bundle-ready Why bundles are my go-to summer visibility strategy Tips for finding and planning future collaborations Whether you're bundle-curious or ready to host your own, this episode breaks it all down in a real-talk, practical way—while I’m literally on vacation.