This one’s for all my people-pleasing, don’t-want-to-be-annoying business owners. 👀 We’re tackling the most overlooked (and avoided) visibility strategy out there: follow-up. Yup. The one that makes you feel a little awkward, a little pushy... and a lot like you'd rather organize your junk drawer than hit “send” on that email. But here’s the thing—visibility isn’t just about being seen once. It’s about building momentum. And follow-up is what keeps that going. In this episode, I’m breaking down: Why follow-up is a visibility strategy (and not just a sales one) What it actually means to follow up like a pro (not a pest) A client-side story that proves the point—and shows where sales get lost The magic words not to use in your emails A 3-question follow-up framework that leads to yes, no, or not yet You’ll also get the systems I use to track and simplify follow-up so it doesn’t fall through the cracks—and doesn’t fry your brain trying to remember who said what on that Zoom call two weeks ago.
We’re back with another summer strategy snack—and I’m spilling the tea (or should I say, coffee?) on the most underrated visibility strategy I know: coffee chats. Here’s the deal: I’m in the middle of a social media detox this summer, but I’m not ghosting my business. I’m getting visible in a way that actually feels good—and coffee chats are a huge part of that. Not sales calls. Not pitch slams. Just real, intentional conversations with aligned humans. This episode is your reminder to start building momentum through relationships that lead to real visibility wins—like podcast invites, referral partners, bundles and collabs. Here’s what I dive into: Why coffee chats are NOT discovery calls (and why that matters) Where to find the right people for real connection The 3-part litmus test I use to spot alignment fast: values, audience, energy How to keep it short, sweet, and actually worth your time The scheduling tool I swear by (that saves a ton vs. Calendly) My best tips for reaching out without feeling weird or needy Whether you’re a social media dropout like me this summer, or just looking for a more human way to grow—this episode is for you.
Yes, you can be sipping Coronas at the lake while new subscribers roll into your inbox. (I’m literally doing that as this episode goes live) In this episode of the Summer Strategy Snack Series, I’m giving you a peek behind the scenes of how bundles work—even when you’re totally offline. From how I gained over 300 subscribers (with a 91% retention rate!) to what makes a bundle worth your time, this is your play-by-play on how to use this list-building strategy without the burnout. You’ll get my criteria for saying yes, my tech setup, and a real-time case study of two recent bundles that delivered big results. We’ll Unpack: What makes a bundle a strategic yes (and when to say no) My 306-subscriber case study + retention stats The tech + email setup you need to be bundle-ready Why bundles are my go-to summer visibility strategy Tips for finding and planning future collaborations Whether you're bundle-curious or ready to host your own, this episode breaks it all down in a real-talk, practical way—while I’m literally on vacation.
Let’s talk about what really moves the needle in your business in 2025! In this episode, I’m joined by Dallas Travers, the go-to coach for values-driven coaches who want to grow without the sleaze. Dallas breaks down the exact strategy she used to grow her email list by 3,000+ subscribers in six months—without ads, without burnout, and definitely without selling her soul to social media. (Spoiler alert: it’s all about bundles!) We get real about: The surprising truth behind the “sales are down” narrative Why email beats social media for trust-building every time What a bundle actually is and why it’s list-building gold The mindset shifts you need to confidently collaborate How bundles can fast-track aligned connections and cash Whether you’re new in business or feeling stuck on visibility, this conversation is packed with strategic advice and soul-aligned insights to help you grow your audience—and your revenue—on your terms.
If you’ve ever pitched yourself to be on a podcast and gotten total crickets... this one’s for you. I’m spilling the tea on podcast pitches—the good, the bad, and the so-bad-I-hit-delete-before-I-finish-reading. As someone who has a background in public relations and has hosted this show for over two years, I get dozens of pitches every week. And honestly? Most of them are awful. So I created this episode to help you do better. I’m breaking down the 9 red flags that make me delete a pitch instantly. These are the things I see over and over again from cold pitches, especially the kind written by AI or PR agencies that clearly don’t know me, my show, or my audience. But don’t worry—I’m also sharing the exact steps to write a thoughtful, strategic pitch that actually gets a YES.
Welcome to the kickoff of the Summer Strategy Snack Series! These bite-sized solo episodes are designed to help you stay visible without burning out or touching your Instagram app all summer long (if you don’t want to). And this first one? It’s packed with 5 visibility strategies that don’t require a single piece of content. Yep, you heard that right. If you're craving ways to stay top of mind without posting, filming, or showing up with perfect hair, this is for you. These strategies are low-lift, high-impact, and rooted in relationship building — the kind of behind-the-scenes marketing that actually works.