This one’s for every woman who’s ever felt guilty for wanting things to feel easy. For so long, I believed business had to be hard. That if I wasn’t sacrificing time, energy and sleep, I wasn’t doing it “right.” But I’ve been on a personal mission to let go of that belief. And here’s the truth I’ve found: ease is allowed. When I used to create visibility strategies for clients at a PR firm, it took me about twenty hours to build out one plan. That was thousands of dollars’ worth of work. Now? With the support of AI, I can create those same plans faster, make them deeper and more useful for my clients, and actually spend more of our time together on the nuanced, human conversations that matter.

So… becoming an AI strategist wasn’t exactly on my 2025 bingo card. But here we are. In this episode, I’m sharing how I went from corporate PR girl to building over 30 custom GPTs, creating a full-on podcast bot squad (including the one that wrote these show notes in minutes) and developing a whole new arm of my business centered around human-first and on-brand AI. This isn’t about cranking out 100 blog posts a week. It’s about using AI to create more ease, alignment, and space in your business—without losing your voice, your values, or your sanity.

What happens when you quit social media cold turkey for an entire summer? In this solo episode, I share the results of my zero-posting experiment—what happened to my business, my personal life, and my energy when I stepped away from Instagram, LinkedIn, and Facebook. Spoiler: my business didn’t crash. In fact, it grew. I’ll break down the unexpected wins, a few sticky challenges, and why this reset reminded me that visibility doesn’t come from feeding the algorithm. It comes from aligned strategies, consistent action, and leaning into relationships that actually move the needle.

Think Facebook is dead? Think again. This week I’m joined by Tracy Beavers—business coach, speaker, and published author—who’s obsessed with helping entrepreneurs stand out in crowded markets. With 20+ years of experience and a love for organic, sustainable strategies, Tracy has guided hundreds of business owners to grow their email lists and attract dream clients without burning out. In this conversation, Tracy pulls back the curtain on how to use Facebook strategically for consistent list growth, without living on the platform 24/7. Whether you’re engaging in other people’s groups, optimizing your personal profile, or building a thriving community of your own—she shows you how to turn casual connections into email subscribers and, ultimately, paying clients.

This one’s been brewing all summer. While you were seeing my Summer Strategy Snacks hit your feed, I was quietly running a beta program that has completely shifted the direction of my business. I’m pulling back the curtain on what’s changing, why AI is now at the center of my work, and the real way I use it to help clients get visible without the burnout. Spoiler: it’s not about cranking out more content — it’s about getting the right things done faster. Inside, I share: Why I’m retiring 1:1 client work after September 1, 2025 (and how to grab one of the last spots) How my Visible AF beta program is blending high-touch strategy with custom AI tools The Brand Calibrator™ process I created to make AI sound exactly like you Why AI without strategy is like GPS without a destination My 10-minute-a-day visibility habit — and how AI fits right in If you’ve been curious about working with me, want to understand what AI can actually do for your business, or you’re looking for visibility strategies that don’t rely on endless social media posting… this episode is your inside look.

If you’ve ever found yourself second-guessing your offers, this episode will hit home. I’m joined by Lori Young, aka The Offer Magician, who’s spent over 15 years helping coaches and personal development entrepreneurs create offers that feel amazing to deliver and irresistible to buy. We’re diving into how to design a “hole-in-one” offer—the kind that hits the mark, lands with ease, and lights you up every time you deliver it. Lori walks us through the biggest mistakes entrepreneurs make when crafting offers, how to niche down without feeling trapped, and why market research is the secret weapon most people skip (and regret later). You’ll also learn how to test your offers, avoid overstuffing them, and build a container that works for you and your clients.