I’m excited to share a behind-the-scenes look at a recent collaboration where I joined forces with four dynamic professionals that serve course creators and coaches. Together, we explore the power of offering digital products for just $1 to significantly grow our email lists while making a little cash! You'll get firsthand insights into our strategic approach, learn what we’d change for future projects, and understand the key elements that made our collaboration a success.
There are lots of different strategies out there for launching your offers. Live launches to evergreen launches. Holding launch or “conversion” events like challenges, webinars, workshops or summits. But what if the success of your launch was not determined by the type of launch you do, but what you do in the weeks leading up to that launch? Brenna McGowan calls this the “pre-launch” and it’s the critical piece you may have been missing if your last launch didn’t create the results you wanted. In this episode, we dive into: what’s a pre-launch and how do you use it? how to get your audience ready to buy your offer (before it’s even on sale) how to pre-sell your next program or course the number one thing most entrepreneurs skip that is essential to launch success What to do if you’re launching a brand new offer
In this episode, we’re diving into how to start the new year on your terms. Forget the pressure to have your goals perfectly set by January 1st—this is all about crafting a year that aligns with your unique timeline. You’ll hear why flexibility and intuition are key when planning your best year yet, and I’ll share four simple reflection questions to guide your process. We’ll also talk about creating space for creativity, so you can feel refreshed and inspired as you set personal, self-care, and business goals that truly matter to you. Discover how to: Let go of the January 1st planning pressure. Reflect on 2024 with four powerful questions to uncover what worked and what didn’t. Build a cohesive vision for 2025 by aligning personal, self-care, and business goals. Give yourself physical and mental space to plan intentionally.
In this episode, I’m pulling back the curtain on my year in business and visibility. Spoiler: 2024 wasn’t a banner year financially, but it was full of lessons, exploration, and rediscovery. I’m sharing my honest reflections, from visibility strategies that worked to the tough moments of figuring out what truly lights me up in my business. You’ll hear about the visibility experiments I tested, the results I saw (and didn’t see), and why staying consistent—even during a year of uncertainty—was my non-negotiable. If you’re looking for insights on building visibility in a way that feels aligned and sustainable, this episode is for you. What You’ll Learn in This Episode: Why visibility is the first step in the sales cycle and why it matters even in challenging times. The strategies I leaned on in 2024: collaborations, speaking, podcasting, and in-person networking. How one visibility challenge led to a speaking opportunity in Nashville. Honest reflections on what didn’t work, including lessons learned from a collaboration that felt misaligned. Key takeaways to help you build a visibility strategy that aligns with your strengths and supports your business goals.
In this special holiday episode, I’m sharing a heartfelt message to help you navigate the overwhelm of December. Consider this your official permission slip to indulge in whatever brings you joy this season—whether that’s cheesy Christmas movies, cookies and wine, or simply taking time for yourself. I’ll share my own plans for embracing the magic and recharging during the holidays, plus why I’m skipping resolutions and goals this New Year. Let’s focus on what really matters: slowing down, enjoying the season, and setting the stage for clarity and inspiration in 2025.
The internet would sometimes lead us to believe that it’s all sunshine and roses once you start making 6-figures in your business. This is the “unpopular” conversation about facing and walking through the tough times and how those challenges can show up at any phase of business. Your vision is allowed to change and you can change your offers, business model, pricing - all of it! With my guest, Michelle Vroom, we unpack: Her story of losing 3 clients in one day while 8 months pregnant, and what she did about it How to trust yourself as a business owner The cycles and seasons of business, and how sometimes you need to prune in order to grow The importance of creating a consistent lead generation system to make sure you always know where your next client is coming from
