How I Built a Marketing Team Out of Bots

I bring all of them into one context window, so it's just like, imagine your normal chat GPT, but you have different bots all sitting along the top, and you can talk to all of them at the same time, so all of them hear everything that you say to each other.

Welcome to the next evolution of the podcast entrepreneur school in the AI era. We are here to figure out how to integrate AI into the business you've worked so hard to build in a way that still feels like you I'm your host. Kelly Sinclair, award winning marketer turned AI platform co founder, AI has fundamentally changed how I thought about work systems and what's actually possible. This show is about navigating that new reality together. It's going to be a wild ride, my friend, but I truly believe there's a way to leverage AI in a way that's intentional, human, centered and aligned. It's an ongoing evolution. So let's explore, because AI may just be the unlock you need to achieve the life first business you truly desire.

There's sort of a crazy irony with AI right now, most of us are using AI tools that are more powerful than entire creative teams from a couple of years ago, and yet we're still doing manual labor. We are copy paste pros. Don't you feel that like I feel like, as soon as I started using AI regularly, I just became the queen of copy paste. Copy and paste a response into a document. Copy and paste a response into another bot, re explaining, coordinating and essentially playing project manager between tools that really should be working for me. Every time that you open a new bot or a new conversation and you feel like you have to explain your business all over again, you're not just losing time. You are losing momentum, and you're losing the compounding effects that happen when your tools can actually remember what you're building. So I want you to think, if you've experienced any of these kinds of problems, every email sequence that you try and write takes three sessions instead of one, because you're manually carrying that context between conversations, or every funnel revision means re briefing five different bots on the same strategy that you already explained yesterday. Every piece of content you create exists in isolation because your tools don't talk to each other, so you're the one stitching it all together and wondering when you'll be able to do this in an automated way. Because the whole point of this was that it was supposed to be faster, right? You have got the tools, you've got custom gpts, maybe you've got your favorite prompt, save your favorite processes, but you are still the integrator and you're still the glue. And that is a problem that I am solving, and it's not by giving you more AI tools or teaching you better prompts. It's by building a system where your AI tools actually share context, where your marketing strategist bot can hand off to your email writer who hands off to your funnel builder, who hands off to your content

creator, and the context flows through the entire system without you having to carry it. This is what I call a bot squad, and it's not a metaphor. It is not a productivity hack. It is a fundamentally different way of using AI, where you get all the expertise and customization of something like a custom GPT, but those bots can actually collaborate instead of working in isolation. And today I want to walk you through exactly what that looks like in practice, because I'm so excited to share that this is something we actually have already got working, and I'm using it in real time, and I want to share it with you as we are building out the platform where you will be able to access this technology. So so soon.

So today, I'm just going to share with you what a bot squad is and give you an example of one that I have built and I'm actively using, helped me to create this podcast episode, for example, because it's really about what becomes possible when AI stops being a collection of disconnected tools and starts being an actual system that you can use. Because the gap between people who are using AI and who have AI systems is about to become really, really spread. And if you're already thinking that I am close to something powerful here, but I'm still doing too much of the heavy lifting, then you're right, and you're exactly who we are building. Us for so let's go. Let's start by defining what a bot squad is. It's a system of specialized AI assistants that share context and collaborate with each other, so you can stop being the project manager for your own tools. So first of all, I call anything that you would typically program for a specific task, like a custom GPT or a Claude project. I call it a bot. So because it's cuter, that's literally why, and because it is a bot, and a team of bots is a squad. So you may look at things that you have built and think about it as a team or as a suite, and whether these are for your own internal backend processes or are they are for client facing to support with your programs, both are essentially the same idea. The core difference here being that in the existing tools, like inside of chat GPT, if you create a custom GPT, it doesn't have memory and it doesn't talk to other custom gpts.

So I was finding this way back in the spring when I was building out tools to support my own business, such as my pod squad, which I call the team of bots that help me to plan, promote and produce my podcast. I was just getting frustrated by having to constantly copy and paste things from one to another, because there would be one that would do my show notes, and there would be one that would do titles for my podcast, and there would be one that would do SEO, there would be one that would do an email about it and other content, etc, and then you would have to, like, kind of manually hack together, copy and pasting the outputs from each of those into each other. And so that was part of the frustration that I was having, and I know that there's lots of other creators who are seeing the exact same thing, because once you figure out how to make a bot, you're like, I want to get it to do all of the things that I manually do right now, especially things that are repetitive tasks. It's a really good use for generative AI, but this frustration comes from when it doesn't flow together the way that you want it to.

Now the frustration is on the other end, because you create this and you give it to your clients, but you have to also, like, draw out a flowchart that says, Use this one, and then use this one, and then use this one, and then take the output from that bot and put it over here, and it becomes just a new friction point, a different kind of friction point, because what I am seeing is that clients are getting better results. People are you as a creator, are able to help your client improve, get further, faster, get through different blocks. It's changing the conversation that creators are having with their students inside of Office Hours or Q and A sessions, their students are coming with more sophisticated questions, and you're able to go to a higher level of depth, a deeper level of depth, so to say on nuance in strategy, and really unpack things a lot further, which is so much more value. Possible, and I've talked about that so many times on this show, in terms of how adding AI can actually increase your value and your leverage, right?

So this is what's happening. But the frustration is actually in the actual process, and now we don't have, currently a technology that allows us to build out this workflow without stringing it together through external systems and learning complicated AI automation systems and tagging in building an AI key, API keys and things like that. I just feel like that was way too complicated and unnecessary. So we started building this platform that would support one particular use case with respect to this idea of a bot squad. And so I just wanted to share that I'm so excited that it's actually working, and how I see this changing, not only your own internal workflows that you are maybe using for yourself and your business to get certain tasks done, but the way that you can deliver that to your clients in a supportive framework that is then being used to coincide with your learning courses or programs or coaching or whatever it is that you offer.

meeting. You share the ideas, you create, the context you create the strategy, which is the goal here, and then everybody is on board. They are already up to speed and have all that information before they can go, start building out the assets. So I'm able to create this expansive, integrated marketing and launch plan alongside a team of bots without repeating myself and copy and pasting from here to there, and then having to, really with a fine tooth comb, review those outputs to ensure that nothing was lost in translation, or that I didn't miss a particular nuance.

So it's really revolutionizing the way I'm using AI personally, and I know that it's going to have a huge impact on how any creators are, like online business owners are managing your own business, as well as in particular, when you start thinking about how you're handing things over and teaching AI, not teaching AI, but teaching your expertise to your clients. Is with AI, right? If we can break down the barriers of what some of that friction looks like in terms of you know that you don't have to worry about giving them this big overview flow chart of how you should start with this bot and then hand that output over to the next BOD, and then use that to get the better output from bot number two, and it just becomes a seamless flow that can automatically happen that is going to enhance your client delivery experience, like so significantly. So I'm so pumped about what we're building, I had to come on and tell you in real time that it's working. And kind of like, give you the behind the scenes of how I see this rolling out for others. And I can't wait for you to get your hands on it.

So please stay tuned to the podcast. Stay tuned. If you're not on my email list, what are you even doing? Come on over to the email list. You can send me a note. My email address is below if you if you don't have anything that you're subscribed to, and we will make sure that you are first to know when we are launching this that you get special invitation. I'm going to be putting a wait list out in the next couple of weeks, and then you can subscribe to that too, but you'll get a special invitation to our launch event. You'll get a special opportunity for preferred pricing when the platform does launch, and you'll just get to see a new way of doing things that doesn't currently exist. And I'm just kind of taken back to my initial experiences using AI, and how I just felt like my mind was being blown every single day. And then after a while, was like, okay, like, it just be, kind of comes a norm, and now I'm back into that place of feeling like my mind is being blown because things are working differently than they do anywhere else, and that is really advantageous. And I just see so many benefits to it, and it's helping me right now to do things more thoroughly, more detailed, more broad reaching than I could have ever before. And I'm just friggin pumped. So thank you for sticking around listening to another episode of entrepreneur school in the AI era, and we will catch you next Tuesday.

Thank you for listening. If this episode got you thinking about how AI is impacting your business and what it might look like to integrate it in a way that actually fits, I'd love to help you think that through, you can book an AI strategy chat using the link in the show notes. It's a space to talk about where you are, what's shifting, and how to move forward with intention. And if this episode was helpful, please share it with another business owner who's navigating this evolution too, and make sure you're subscribed so you don't miss what's coming next.