Entrepreneur School

I can’t remember what work was like before AI. And honestly? I don’t want to go back.

This episode is a little different—I’m pulling back the curtain and showing you exactly how AI showed up in my business this week. Not in theory. Not aspirationally. But in real time, messy and strategic and ridiculously helpful.

Because here’s the thing: AI isn’t showing up in just one way for me anymore. Sometimes it’s a thinking partner, helping me clarify what I actually need before I talk to a human. Sometimes it’s a task doer, handling the stuff that used to drain my brain. And sometimes? It’s just making my personal life easier—like planning a Vegas trip to see the Backstreet Boys without spending three hours Googling speakeasies.

I’m sharing five real examples from my week—some played out over multiple days like a diary I kept coming back to, and others were quick, one-and-done moments that saved me hours.

If you’ve ever wondered how to integrate AI into your business in a way that feels aligned and not robotic, this is for you.

In this episode, I walk you through:

  1. How I used AI to draft a legal briefing note for my lawyers (without it actually writing the agreement—because that’s not the point)
  2. The way I filled out a collaboration form by voice-to-texting my way through it with AI translating my thoughts into polished written responses
  3. My behind-the-scenes travel planning process with AI as my personal concierge
  4. How my “Pod Squad” of bots (yes, I named them) helps me script, produce, and promote podcast episodes—including Sophie, the Script Sorcerer
  5. The email hack I use to convert generic swipe copy into my brand voice using my Brand Calibrator
  6. Here’s what I want you to walk away with:

AI doesn’t have to be an afterthought. It doesn’t have to be the thing you use to “polish” what you’ve already created. It can be part of your entire creation process—from thinking to doing to delivering.

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Transcript
Kelly Sinclair:

Sometimes you just start testing something and you test it again, and before you know, you're structuring your whole week differently. You're making decisions faster, you're delegating things that used to take up hours of your time. And one day, you look back and realize, Wow, this is just how I work now.

Kelly Sinclair:

Welcome to the next evolution of the podcast, entrepreneur school in the AI era, we are here to figure out how to integrate AI into the business you've worked so hard to build in a way that still feels like you. I'm your host, Kelly Sinclair, award winning marketer turned AI platform co founder, AI has fundamentally changed how I thought about work systems and what's actually possible. This show is about navigating that new reality together. It's going to be a wild ride, my friend, but I truly believe there's a way to leverage AI in a way that's intentional, human, centered and aligned. It's an ongoing evolution. So let's explore, because AI may just be the unlock you need to achieve the life first business you truly desire.

Kelly Sinclair:

So I was thinking about this the other day, and I realized something kind of crazy. I can't remember what work was like before AI like I know I used to do things differently, and I know there was a time when I was obviously not using AI for planning or writing or thinking through complex decisions, but honestly, I can't remember what that felt like, and I'm building an AI company now, so maybe That's not really surprising, but it did get me thinking, How many of you are experiencing the same thing? How many of you have shifted to integrating AI into how you work, and it's just like become part of the fabric of your business? I don't think that this shift always happens super consciously, so sometimes you just start testing something and you test it again, and before you know, you're structuring your whole week differently. You're making decisions faster, you're delegating things that used to take up hours of your time. And one day look back and realize, Wow, this is just how I work now.

Kelly Sinclair:

So today I'm going to try something new with the podcast. I am pulling back the curtain and showing you exactly how AI showed up in my business this week, just as a transparent behind the scenes look at how I actually worked with AI in real time. And what you're going to hear is that AI isn't showing up in just one way for me anymore. Sometimes it's a thinking partner helping me clarify what I actually need before I even talk to a human. Sometimes it's a task Doer handling the stuff that used to take forever but does not now require my brain because I have it trained. And sometimes it's working in my business. Sometimes it's just making my personal life easier, like planning a trip without spending three hours googling things or figuring out what to make for dinner based on what's actually in my fridge. And honestly, some of these examples played out over multiple days like a diary I kept coming back to and others were more quick one and done moments. So I want to know if this resonates with you, because if hearing what I'm actually doing with AI week to week occasionally helps you see how it could work in your business, then I will keep doing it. So after you listen, let me know. Send me a DM so I know to record more like this. Okay, so here's what happened. I have five examples for you, because, as it turns out, I actually use AI like over 50% of the time. Definitely over 50% of the time depends on the day this whole morning. So I'm recording this episode at 130 and my entire workday has been interactive, AI creating things and thinking through things.

Kelly Sinclair:

So the first one is a big one. I used it to help me draft a legal briefing note for my lawyers to help get advice about how my business partner and I can create our shareholder agreement. So we have to obviously button up all of these legal docs to incorporate our new company. And I am not an expert in this area. I've never built one, a company with a partner, or anything that has any level of complexity. It's been pretty basic from a corporate perspective on what I've done before. So this is just an area where I have a lot of questions personally so, but I don't even know what to ask sometimes. So I was using AI to help me. Identify what questions that I need to ask the lawyer in order to get the clarity that I need to inform the decisions that I need to make. So it's very much like backing into is like, here are my concerns. How do I articulate what these are? How do I create like situational decision making triggers for myself. What information do I need to feel good about a decision one way or another? Like, it's very multi layered, and it makes my brain hurt a little bit, but it's definitely really helpful to be able to communicate to AI and have it reflect back to me what it was hearing in terms of the themes, and to convert my brain dumps into something that actually makes sense, that I can share with my partner to get his opinions, and that we can then go together to the Lawyer and both feel like we're on the same page. So I certainly would say in this as a disclaimer, in this particular arena, that I don't look at AI as a single source of truth. I'm not looking at it like, what are the rules? What should I be doing? What does this mean? But more of a support tool, something that's just helping me think through my own thoughts, capture them and articulate them. So it wasn't helping me write an agreement, it was just helping me think through what I actually wanted and giving me something to reflect back on that I could feel confident getting

Kelly Sinclair:

more input about.

Kelly Sinclair:

The second example was I filled out a collaboration form. So the collaboration is a written guide that's coming out. It's going to be called the Human Guide to AI, I believe, something to that effect. And so it was kind of like a written interview, and I am a very verbal person, so I got all of these questions, I copied them, I pasted them into my AI, where I have my you know, key messages, where it knows all of my thoughts and feelings on certain things, and had it walk me through the questions one by one, so that I Could verbally dictate my responses so that it would immediately just get whatever came out of my mouth and then translate that into something written, and then give me something to reflect back on and edit, for brevity, for clarity, for you know, a better format, in a written format. So I really love to voice to text all day long. That's how I really feel, like I'm having a relationship with my AI. I'm talking to it like this. So I essentially do that a lot, and it just takes my messy voice notes and turns it into the appropriate level of polish for the response, and then it gives me something to just essentially approve. So that made that process a lot quicker. And you know, I think a lot of the time filling out forms can just be very tedious, and if you start by just, well one, I just copied the questions in, and it drafted an answer for me. First of all, because it already knows so much about me that it was pretty on point in the responses that it created, but then I was able to just verbalize and essentially have it translated into a different format. So I really love that

Kelly Sinclair:

The third example was personal. So I'm going to Vegas. In fact, as this podcast is dropping, I will be hopping on an airplane, going back to my childhood, teenager Ness, to see the Backstreet Boys at the sphere. So excited. Definitely going to be sharing on social media, so following me on Instagram if you want to see my white outfit and my experience at the sphere, because I am so pumped. Anyways, I was like, um, you know, where do we need to be when a little bit of an itinerary don't want to, like, hourly by hourly, where do we want to go? But, you know, where are some of the speakeasies and the fun, unique experiences? What might I do in the times that we have between a couple things that we have booked, and do I need to make dinner reservations at any particular restaurants and those kinds of things? So I got a curated list. It helped me build a bit of a timeline. I feel like we're good. We can just show up and it's not going to be like, you know, while in destination, as they say, I'm not going to be trying to figure out what I should be doing. We will, you know, have made enough decisions and given ourselves enough of a scope that we can just work within that. So I'm excited for it. So AI has been my Personal Travel Concierge, helping me enjoy the planning process and. Being overwhelmed by it.

Kelly Sinclair:

Example, four my podcast script planning, so I have built a whole squad of bots to help me with podcasting, so everything from planning my episodes to producing those episodes, so all the show notes and everything that goes along behind the scenes, as well as promoting the episodes. So emails, social media when I do it, etc. So I have bots, and I have my pod squad, I call them that helps me with this. And so when I came up with the idea for this podcast to be like a how I'm using AI this week, I actually started to think about how I could engage my bot. Her name is Sophie the script Sorcerer is her name Sophie, yes, it is so Sophie the script sorcerer helps me outline and organize my thoughts for the podcast. So I tapped into a conversation with her and said, I'm going to be just dumping examples throughout the week, and then we will come back together at the end of the week and organize these into a script. So I kind of used AI in this case, like a diary, and I just would capture it a little bit at a time. I do this a lot with emails, too. If I come up with an idea and I just want to start, like, brain dumping. So it's like, it's like a working Google Doc that has feedback inside of it. So I love this process. You could try that for any type of thing that you're kind of like thinking about in stages. So I use that as a thinking partner over several days, it was kind of like journaling. I would just drop in my thoughts and examples as they came to me, and then Sophie helped me to organize those into a cohesive structure. And here we are with the podcast itself. So I turned what could have been like a multi hour writing session into a collaborative thinking process spread across my week in a way that worked.

Kelly Sinclair:

And so the last example that I want to share, and this is one I do quite often, because when I participate in collaborations other people's events or bundles or whatnot, it's typical that they will provide swipe copy. And just here's the example emails and things that you can send out about it. I don't like ever use those. I always want everything that I share to come from my brand sound like my brand voice. So I convert those swipe copies into on brand emails with my brand calibrator. So I had some to prep for this week, and I put it into my email tool bot that I've made that has my brand calibrator doc attached to it, and that will convert the copy into my actual voice and the style that I like to write emails. So I didn't have to rewrite things from scratch. Also, I didn't have to send out the swipe copy email, which in the past I would have done that been like, oh, I don't have time, so I'll just send out exactly what they said. And it's fine. It's not like, it's bad, especially a lot of people I've collaborated with are copywriters, and they're actually really good at this. But I feel like there's also a reality that a lot of us participating in these types of collaborations are within each other circles. So I was actually noticing that I was getting the same email subject from two the same people in the same collaboration. And I didn't like that, like as an email reader, so I didn't want to be like that as an email sender. And so actually, behind the scenes for the collaboration that I have been running the the bundles, and right now, the year of the bot bundle that's out there for my collaborators, I actually built a bot trained on the details of the collaboration so that there, and it's built with some templated emails behind the scenes, but it's never going to produce the same one twice, so it's very going to be customized to the collaborator. And so that's what I essentially created for myself as well, with the ability to translate or

Kelly Sinclair:

convert that swipe copy into my own brand. So this is not start writing from scratch or send out a semi generic swipe copy email, but actually talk about something that I'm in in a way that's way more engaging and way more on brand for me.

Kelly Sinclair:

So yeah, I can't remember what work was like before AI, and I don't want to, I don't want to go back. It definitely didn't happen overnight, though. It def it happened because it kept experimenting and I kept asking and approaching things with the. Question of, How can AI support me? How can it help me think better, work faster, create more aligned work. And then little by little, it just became part of how I operate. So if you're sitting in that place right now where you're kind of like, AI is the afterthought, how can I get, you know, feedback on what I'm doing or a polish on what I've created, I would encourage you to think about how to access and integrate AI from the beginning, bring it through the entire creation process with you and see how that differs as well. So I hope this episode got you thinking about how AI is showing up in your work, or maybe how you want it to show up. And I would love to talk that through with you. You can book an AI strategy call with me for free using the link in the show notes. It is a space to talk about where you're at, what's shifting, and how you can move forward with intention. So how can you start adopting this in a way that feels really aligned for you, really on brand, really human first. And if you found this episode helpful, please share it with another business owner who's navigating this evolution too, because I think that the more that we talk about what's actually happening in real time, the less overwhelming the whole thing feels. I'll see you next week. Bye for now.

Kelly Sinclair:

Thank you for listening. If this episode got you thinking about how AI is impacting your business and what it might look like to integrate it in a way that actually fits, I'd love to help you think that through you can book an AI strategy chat using the link in the show notes. It's a space to talk about where you are, what's shifting, and how to move forward with intention. And if this episode was helpful, please share it with another business owner who's navigating this evolution too, and make sure you're subscribed so you don't miss what's coming next.