How to Get Clients Without Being Everywhere

Sometimes visibility is equal to rest and letting go. Part of visibility, part of running our business, is letting go and allowing ourselves to rest. .

Have you ever felt like you're doing all of the things to market your business, but somehow you're still not being seen in this special episode? I'm actually flipping the mic and stepping into the guest seat for a change. Well, I do this sometimes when I have really good podcast guested interviews, and I had the pleasure of being interviewed by Lori young on her podcast, which is actually now called the offer Mojo show, and I'll make sure to link to it below, and I just had to bring this conversation over here to you. Now, if you've been around for a while, you know that talking about visibility is not a new topic for me, I talk about it a lot, but sometimes hearing it through someone else's questions, like the ones that Laurie asked, opens up a whole new perspective. It's the same topic, but a fresh lens. And this is a little meta too, because I'm literally leveraging my own visibility right now, this episode went live on Lori's show. It created a lot of conversation when she shared it, and so instead of letting it just sit there and be done, I want to share it again here on entrepreneur school. So that's repurposing. That is strategy, and it's exactly what I want you to feel empowered to do too, to make your content work smarter and not just harder. So inside this episode, you're going to hear us chat about why visibility isn't about being everywhere all the time, what strategic visibility actually looks like, and how to make it sustainable, how I'm personally using AI to stay visible without burning out. And why social media isn't your only path to being seen and getting clients. So if visibility has felt like a grind lately, this one is for you. Let's flip the mic and get into it.

Welcome to another episode of on a mission momentum. Today, we are going to be talking about visibility, but kind of in like a nerdy way, as you know, like you could have the best offer in the world, but if you do not have visibility for your offer, your business is not going to grow. And today I have a really special podcast guest with me that I connected with, and the way we think about business, and the way we approach business is so aligned. So I just had to have her on the show today, and I'm going to introduce to you. Kelly Sinclair is your go to visibility strategist and AI powered marketing expert and the host of entrepreneur school, a top 3% globally ranked podcast for business owners who want to grow without selling their soul to social media, speaking my language. She helps entrepreneurs ditch random acts of marketing and build visibility, hats that habits that actually work with 15 plus years in PR and brand strategy, Kelly is currently obsessed with building AI marketing tools, because growing your business shouldn't take all your time or burn you out when she's not talking visibility or training bots to sound like her clients, you'll find her juggling her kids work schedules for sipping a glass of rose a in her hometown of I want to pronounce this, right? Is it? Cochrane? Okay. Cochrane, Alberta, Canada, right? Indeed. Yes. Okay, perfect. So welcome Kelly to the show. I'm so so excited to be here. I guess what I want to hear is, yes, we know you have, like, a background in PR, but like, how did you What was your path from there to now like leaning into being an AI Visibility Coach?

Oh, that's a that's a long story, Lori.

short version.

Yes. So first of all, when I think about PR, it's really all about you have a message and you have a goal, and there's an audience involved, so you need to, like, get that audience to do something. And when we were, when I was working more like PR traditional, it was like, get someone to change their behavior or perception or start a movement, or. Like, participate in something or build awareness. Those were the kinds of goals, you know, around corporate PR and right? You know, I work in Alberta, so we do a lot of oil and gas. Kind of work there. Okay? And so, when I thought about when I started my own business, I wanted to work with entrepreneurs, because we are the core of the economy, and my opinion, and yes, I feel like small business owners really pour so much into what we do, and it's great to see that passion come through, but when we don't have that solid understanding of how to actually get the clients in the door, or the people to buy the stuff that we're selling. Well, then that energy just goes and the doors close and the business closes. And I saw that happening all around me in my community, and we have a very entrepreneurial community here, and I actually this all happened for me at a time when I lost my mom to breast cancer. Oh, sorry, thank you. But you know these kinds of moments can really give you that reflection point to start thinking about, what is it that I really want to do? What is it that feels aligned for me, and I know you're all about alignment, because I had two young daughters at the time. They were both under four, and I was like, I'm not sacrificing my time with them in order to have some career that I think I'm supposed to have to, like, climb this corporate ladder, to follow these, like, societally dictated steps. Sure. So I decided to put those things together and that experience and support entrepreneurs, because I believe that if you are successful with what you do, with all the passion that you pour into

it, then overall, the world is going to be a happier place, because more people are going to love what they do so much time we spend a third of our lives working.

absolutely. And the journey is, is a journey, right? And so when you were like, Well, how did you get from there to, like, AI and stuff? I'm like, feeling reignited by everything right now, because it's really like the piece that is allowing me to for myself and for my clients, really amplify everything right and still stay so rooted in that building a business that supports the lifestyle that you want, rather than just having to work harder, work more, do more things, spend more time in your business, because now you essentially have when you train it properly and you understand your own brand and your own audience enough, you have, like, an easy button that allows you to do things at a fraction of the time. And it like, honestly, Lori, my mind is blown so many times a day. Yes, what it can do, how it's evolving, and there's just so much exciting opportunity to have this tool that allows you to implement your visibility plan to support your clients better, to brainstorm, to whatever you need, to like, help you to not feel like you're staring at a blank page and you're all alone in this entrepreneurship journey.

Yes, and we are going to dive a little, I mean, way deeper into AI, because I'm so ready to get nerdy about that. But what I want to talk about first is visibility, visibility in the traditional sense, like what that means to, you know, to people or to entrepreneurs, right? They're out here trying to grow their business. I think a lot of times they they think it's like you said, it's social media, like we have to be showing up on social media to be visible. We have to be doing all of these, like marketing activities. We have to follow the all of the experts and the gurus and. Do what they tell us to do. And visibility in itself, it becomes like an exhausting word. So let's talk about visibility in the sense that you approach visibility, which is all about alignment.

Yeah, yeah, you're so right to acknowledge that it can feel like an overwhelming area, especially when you're not a marketer, right? Like you started your business to do the thing your business does, to be the healer, to be the coach, to create the transformations, to do that thing. And then you were like, oh, and now I have to tell people about it and do sales and like, am I supposed to now be a social media expert and or, like, a podcaster, or whatever else kind of comes with the territory? And, yeah, if you look at all of the options out there and you thought, I have to do all of these things, yeah, I can see how you might want to give up on that right off the get go, but I really like to approach visibility strategy from the perspective of ensuring that a few things are in place. One, you really need to understand who your audience is, right? Your audience is the ultimate person who you are trying to reach as your ideal client, right? And there's a couple of ways to do that. You can you can try and talk to them directly, or you can try and talk to them through other people who are already curating them and assembling them and building trust with them. And that's my favorite way to do it, because that's kind of more of that one to many approach and borrowing trust from the other person who's already established trust with this group. So collaborations and relationships are huge component of any visibility strategy that I develop for a client, because ensuring that that is in place is the number one thing. That's the number one filter. Because if you're like, well, I need to be on social media. I need to be on Tik Tok, because Tik Tok is like, trendy. Well, first of all, I've never had it. I don't even have a tick tock account me either. I have never opened that app ever, and I we're doing okay over here. So I think that that is the shiny object syndrome that comes into play a lot, where there's like, Oh, this is what's working, or this

is what's working. Well, okay, I will give credit to whoever's doing those strategies. It may be working for them, but there's so many different factors, like your personality, your brand, your message, who your ideal client is, what you actually like to do, right? Let's stop on that point for a second. There's people who like speaking and public speaking and doing workshops and being on podcasts, and there's people who are introverted, and so we need to acknowledge those things and create a strategy that's actually going to work for you. Because if I were to tell you, Oh, well, why don't you just go pitch yourself to all of these stages. And I have a client right now who is like, I don't like public speaking. She's like, I think I could do podcast guesting, like, in a conversational way, but I don't want to stand in front of the room, great. I'm not going to go say, Well, you should get in front of these, all these spaces that's not going to work like that right right after you feel good about it. And then when it comes to social media, that becomes really one of the triggers there is that so often we feel like, oh, I have to show up on social media, and they'll insert a little caveat, and that is, online presence is important, and having places for people to connect with you is important, but trying to use social media to actually have people find you is a lot more challenging. So putting out content for that, like search and being in the Explore feed on Instagram and those kinds of things like, that's just never been a reality for me. I use social media just to have DM conversations, to like you. And I met at a networking event, then we connected on social media, then we had a conversation, then we ended up here, right? Like, that's my journey, rather than somebody saw my amazing video that I spent all this time on, and they found me. So I think we're like pouring ourselves into social media and being drained by it, and that energy

is so obvious. If you don't feel good about what you're putting out there or how you're doing it, it's also going to not hit with your audience. They're not going to feel that good about it either, because there's no alignment in the energy of it.

So let's talk about social media for just a minute. What are your thoughts on? I get 1,000% that social media, like you see so many experts, especially on Instagram, talking about, oh, you know, you write the perfect content, and you are going to attract all of your clients, and you can sell from Instagram, and you're going to make millions on social media. Okay, so that's what a lot of entrepreneurs are being fed. And so they. Get frustrated when they go to try to use social media, especially, like you said, if they don't even like social media, I've met a lot of people are like, I hate social media, but they think that that's the only way that they can get the visibility that they need. And I guess, what's your thoughts about having, like, zero social media presence versus like, you know, the other extreme, I personally feel like you need to have at least some level of social media presence merely for kind of like brand presence, like, because so many people are, yes, they may go to your website, but they go to your social media account, and it's like, Does this person look credible, right? What are they posting on social media? Like, how do we balance like, that extreme of what the experts tell you and like, no social media presence at all.

Okay? So I want to answer this in two ways. One is the core elements of marketing, and the other is the different types of visibility. So I just want to put that out there. Okay, the core elements of marketing are that you generate leads, that you nurture those leads, and then right, you make sales, right? Those are the three steps. Okay, so I think it's just a shift in where social media fits into that for you, and where I think a lot of people think that it should fit is in lead generation. Yes, yes. Is attracting clients, but I actually look at it much more as a nurturing tactic, okay, do you actually have to still do other things to generate leads? So like I said, even in our example of our relationship, we met at a networking event and we connected on social media, right, right? It's the place that people go after they've already found you in some other context, and it's a place where it can be reinforcing some messaging, some relationships. You know, if you put stuff out there, maybe you're just having conversations behind the scenes, and that's okay too. Like you don't have to be a content machine. I think I really want people to find permission in that social media, like ebbs and flows, however you want to do it. I think it can be valuable in when it's part of the equation. But if we're starting and sitting down at the beginning of the week, going, what am I going to post this week? And you're starting from that place, well that means there's probably a lot of other pieces missing. Because for me, if I'm posting on social media, it's repurposing. That's 100% what I'm doing there is that you're getting clips from my podcast. Other things that are happening. I'm at an event. I'm speaking over here. I've met this person. We did a collab like that's all you're going to see basically in my feed. Okay, right? Okay. And so I'm doing that that way. And I've actually declared, because of I'm hearing this whole conversation

so much I'm taking this summer off of social media.

Oh no, that's bold.

I feel like it's bold. Also I feel really excited about it. So I'm not gonna sit here and give you advice based on an experiment that I'm about to partake in, but that's definitely something that if you do go to my social media feed in the summer, you will see that I'm not present, and there will be something there regarding how I'm going to be capturing and documenting the experience of not being on social media and see what happens behind the scenes. So there's the three pieces of marketing that any consideration for where social media fits into that on your in your own system.

Okay? So in like for you, it's in step two, the nurturing. So let's talk about because let me come on visibility. Most people think of generating leads, right? I would say a lot of entrepreneurs, especially coaches and people in the healing space, you know they are trying to generate leads. And I know you feel very strongly about this whole lead generation piece and participating in what you call high ROI marketing activities, right? Yes. So we've already determined that social media is not necessarily a high ROI marketing activity. Let's talk about what some of those high ROI marketing activities could be.

Yes, yes. And I'm going to bridge that with what, where I left you hanging on the last question, which was around the two, the two types of visibility and this, okay, the way I look at this too, is that there's performative visibility and strategic visibility, okay? And this is the performative comes from the concept of performative productivity, where you just, like, feel like you have to do something for the sake of doing something. Okay, and that's what when you are thinking about visibility that way, if you look at it, it's to be visible for the sake of being visible, or to be seen to be visible. And we tend to think that social media, well, people can see us there, so if I'm not there, then I must not be being visible, which isn't actually true, right? Because you could be at events, meeting actual people, having discovery calls, like all of these types of things, are much more likely to actually convert into clients, because that's the process, get leads, nurture those leads, make sales, right, right? So what is, when we're thinking about what is a high ROI strategic visibility move, it's something that is more likely to lead to a conversion, which means that it's more directed at the ideal client that you want to talk to, right? So this is why I really lean on relationships. Okay, relationship building is huge, because relationships are where trust can be established, and trust is what is needed in order for someone to feel comfortable to essentially hand over their credit card at some point, absolutely right?

Especially in this AI world, right? I mean, it's like, it's all about trust. We're asking ourselves, is this person even real? Like, is what I'm reading, you know, AI driven and, you know, written by a robot, or is this like a real person, right? So that trust is critical today.

And I think the good thing is that I want to like. I think there's an assumption where maybe our listeners are hearing this and going well. If there's performative visibility and there's strategic visibility, strategic visibility must be harder. It must take more time. Must be more challenging, right? And that is where it's exciting, where AI can come into play and really support that, not being harder. But also, I just want you to also think about this this way is that we have this we've been told, we all buy into this idea of that what we need to do is show up more, right? And showing up, to me, is performative, because that's just like standing there doing something to do, versus reaching out and connecting. And so I have this core philosophy built into how I teach visibility and how I do it for myself, and have been doing it for years, and that is that you can do it in under 10 minutes a day. And this came from

Teach me.

from a summer of Kelly deciding to not put her kids in summer camp. Well, I'm gonna have to be really focused if I want to keep my business moving forward. And I love that we're having this conversation at the beginning of summer, because we tend to think, oh well, it's summer. So you know, I should, like, lean back. I don't, I don't want to do stuff, but then you're like, Oh crap. September is going to come and I'm going to feel like I'm trying to catch up, catch up. And so in order to prevent that from happening, we've got to think about future you in September, and what you want your life to be like. And if you want consistent leads to be coming in and opportunities to be ongoing for you, and you start building this habit now, right? And so that means doing things like sending an email to somebody like, How many times have you actually met somebody at a networking event and then just never followed up with them? Right? Like,

many times like, Oh my gosh. Like, I saved the meeting chat, and I'm like, I have every intention of going back to each of those people, like looking through their social media seeing like, Does this seem like an aligned connection for me, and reaching out to them? And it gets busy, and the next thing you know, it's like the whole week has gone by, and now I feel like I can't really reach out because I can't even remember the networking event that I met them in.

like, six months or a year. How are they doing? What are they like? Maybe they have a referral. Maybe they need more work they want to do with you, like, depending on what you do, those are the kinds of things that you keep building into your momentum and your visibility plan.

Yes, do you mind if we dig into what you were just saying there too, about, like, the frustration, a couple of follow up questions to that, just because I think it'll be really relevant to other people as well.

Yes.

So how are you assessing effort payoff, like that ROI for yourself. Like, what are you doing to track or determine? Like, what are your measurement sticks?

My measurement sticks are opportunities, opportunities to either work with somebody, directly, collaborate with somebody, speak like an event where I'm going to reach my audience like opportunities for me that will move my business forward, my visibility forward, that could be leads, that could be speaking engagements, that could be collaborations like this, meeting like a really, you know, cool person. That's how I measure it.

I love that because I and I'm glad you didn't just say sales like actual clients, because this is always the hard space to be in when you're in marketing, is like, well, all the things that we do are designed to give you the opportunities to make sales, but it can be a little more difficult to do that direct connecting of the dots, right? That I did this one thing and then I got this one client, sometimes it's like the multiple you know, we've heard about the multiple touchpoints and multiple relationships, the customer journey, and sometimes it takes longer. And there's so many other factors involved in how long it might take somebody to actually want to work with you, but kind of that's why the habit stacking and building this all up creates these additional opportunities for you to become in front of people more and more and more and some just some things are more effective than others, and that's also going to be subjective to you as an individual, like for me, I know that I get the best opportunities and the most ROI when I am in a physical room with somebody else. Okay? So if, for me, I'm. Standing at the front of the room, there's the extra energy of being in person, right? I love speaking, so my passion, my energy, is like way up here speaking at a conference. So I would I spoke in person at a conference a couple of weeks ago from there, I've had at least two conversations that have actually turned into client opportunities, like paid opportunities. So I'm able to sort of take that and go, did this now this, but if I have to go backwards, and I love to play this game too, if I didn't do this like or how did I even get to that place in the first place me on that stage at that conference that came from two years of attending that conference, building relationships with the with the actual hosts of that conference, podcasting for ongoing like they then they had a place for to see me speak, and then they reached out and were

like, Hey, you said you might be interested in speaking at this we've been listening to your podcast. Would you like to speak? Right? So it wasn't just a one and done thing. I went to the conference. I got the client was like, I did two years of stuff to lead to that.

Oh, gosh, that's such I mean, that is so important to to point out. It really is. It's just so important because, yeah, we are thinking about, I know me, I'm guilty, and I come from a marketing background, right? And I am guilty of, like, saying I just spoke at, you know, I just spoke to this coaches group. Why aren't I getting any clients from that coaches group, right? Well, yeah, it

just, this is a really important shift. And I know that we're like, gonna get into AI and 10 minutes a day and like, that sounds really sexy, like it's so it's like, Yes, I can do that. And absolutely true. And I'm not like, making up a headline for you either, because it's true. You can do it that way. Obviously, the conference did not take me 10 minutes, right? This is my point. Is that I was there all day. I prepped for it, I created the slides, I did all the work to get to that point. So it wasn't but it was 10 minutes a day of kicking that soccer ball forward, basically, kind of break it down like that. Oh, and I lost my train of thought, because you were like, oh the How come I don't get the thing right away. That's the shift I want everyone to take. The shift, this mindset shift of immediate gratification, not a thing. Invisibility. We it. We're it. We just have to shift into visibility. Is a long game. It's an important thing. I need to do it every day, a little bit at a time, right? And your energy level is going to ebb and flow, right? Some days are gonna be like, Oh my gosh, I'm so pumped. I'm gonna apply for this huge speaking opportunity. I can't wait to, like, pitch myself. And other days, you're like, I don't have a lot in me, so I am going to send this one email. That's what I'm gonna do. And, and you never know, sometimes the email is the thing that leads to the more impactful result for you.

you know. And one thing I want to say, and you can challenge me, sometimes, visibility is equal to rest and letting go honestly, like I have found when I have hit that point in my brain, and I literally can physically feel it in my brain, where my brain just says, no, no more. And I shut that computer down and I just say, Today is not the day. I'm running in circles. I'm not getting anything done today. I'm resting and I shut it down. Part of visibility, part of running our business, is letting go and allowing ourselves to rest. And it's amazing, because here's what I believe. We both believe in alignment, right? I believe that if we are out of alignment, if we are stressed, if we are burnt out, energetically, we are not in flow, right? Energetically, we are blocked. And so we are blocking any types of visibility. So I know for myself, when I leaned into like, my strengths and my gifts and, you know, started getting super excited about my, you know, about my offers and everything else stuff came from like the universe. Do not ask me. I could not I had six speaking engagements in a matter of like, a month. I don't know a single one of the people that contacted me. I have no idea where they came from. I believe that their part of visibility is being in energetic flow. Oh, I agree. Disagree.

I totally agree. That that's that is the the point to underscore is that energetic alignment, like putting something that's performative, to put something out there for the sake of putting something out there, because you feel like, oh, I have to do this today. It's just like any other habit, right? You're going to, you can't go from zero to 100 and something is better than nothing at all times and sometimes that's something is, as was reframed for me just last week, because, like, I was saying a lot of heavy stuff happening here, and I've been not in a work headspace for about two weeks, sure, and I I was talking to, like, my business friends, and they were saying, you know, it's okay to harvest what you've sown, like you've already done, like this is, this is also why to build the habit, right? Yes, not like, haven't done anything, still don't do anything. That's that's contraction. That's what you're not saying, that you're saying, no, no, no, been doing stuff. I Yes. Like the fishing lines are in the water. Like the ripples are moving forward and like, let's just let them flow for a minute and see where it comes and things come together. Like calendar bookings are happening on my calendar with Discovery calls, like, things that are and I didn't do anything for last Right? Like the speaking opportunity, I said that landed in my inbox again, not because I was working those times, because this is a long game. It is an important thing to build over time and keep that momentum going. And so I want to guess, bring us back to the AIPs, because we've been like teasing it so long.

Yes, these things that we've been talking about are so important because these are real issues that people are dealing with and and struggling with. And I love, love, love what you said about reaping what you've sown. We're not talking about, Oh, you don't feel like doing visibility, so never do any visibility because you feel tired. No, we're not talking about that. We're saying, lean into you where you are energetically, when you feel energized and alive. Like, absolutely you have to do visibility efforts, right?

I have another little hack, actually, and this, this will be dependent on the person too. Like, what gets you into a good headspace, right? Like, find those things. For me, it's exercise. I love, I love the way I feel after I exercise, right? Like my energy is high. And anybody who, who knows, like the whole when I tried to understand manifestation, it's like watching the energy with the energy that you want. I'm like, kid I literally, I don't get it. Literally, I need a literal explanation, and so that one person did explain it to me, like, well, what, where, where are you? What are you doing when your energy is at that level, I'm like, oh, okay, exercise. So if I don't feel good, I go exercise, and then I'm like, now, what do I have the capacity for? Like, how have I actually shifted the energy in my body to allow myself to do something that maybe I, you know, wasn't feeling before. And sometimes that that is, I am like, I take a hard thing, I do a hard thing. Like, I think for me, it's exercise. I'm like, yeah, just really kick that hard thing right in the ass. And now I want to do another let me do it again. Let me build it up, right? So

I think too, where we get where we can get blocked energetically, is when we are doing performative visibility, when we are doing visibility that does not feel good to us and that feels forced and not enjoyable.

Exactly, yeah. So, exactly, so, so, so to be to be building a habit, we're also talking about tracking what you're doing and being aware of what feels good and in alignment for you. Yes, these are all questions that I ask my clients before I build them a visibility plan, because I want to make sure that it's something that you actually are going to do. As coach, like, as much as they want to make everyone do burpees. Like, what if I never want to do I'm not going to do the burpees, you know, right? I mean, I'm weird. I would do the burpees. But other people, most people, will be like, I will not do that piece. Not happy, not doing the burpees. So I'm not going to make you do the burpees Right, right? Find other ways that are effective, and then we can build AI tools and leverage AI to help us to do all of these things with more ease, with more speed, and to increase the reach and the leverage of them.

So So we're back now,

back to them like, oh no. Do we have another 45 minutes?

No, we don't. So maybe we're gonna have to do a part two. But let's just talk briefly about how we can use AI in 10 minutes a day to build our visibility.

Yes. So we're thinking about what are the actual visibility tactics that we're going to use? Right for creating leads, lead generation, for nurturing those leads, and then for making sales. So I'll stick to the first two. Primarily for lead generation, you're likely wanting to do collaborations, which may involve pitching yourself for opportunities or just even reaching out to people, sending them emails you need to know. Like you have your bio, have some key messages so you can use AI to analyze content that you've created, to help you create a bio. Like the more that you use it, the more it knows about you sure, and also it can search the internet about, you know, anything you've done. It can look at your website. It can look at your social media. It can look at it can like, find podcasts that you've been on, all of those types of things, and help you to summarize very quickly all of these things. So now, where I used to think it would take me 10 minutes, if I only had 10 minutes, well, I better do a social media post now. Now I can actually like fill out an entire bundle collaboration form in that same amount of time, right? So a bundle for those, this is one of my favorite ways to do email list building in a collaborative way. So for those who don't know what that is, it's you provide a resource you are part of a group that is all sending out emails to invite people to join a free, big digital gift box, basically, right, right? And so if you choose my gift from that box, I will now have your email address, right? And I used to, you know, like, we've again, back to, like, marketing 101, you've heard, you know, you need a lead magnet of some kind. You need to promote it so people can be on your list. Yes. Well, I think I probably took four years to get 100 people on my email list, just like, by having it on my website, or, like, right, knowing how to actually do it exactly, yes. And now I can get like, 400 people in a week on my email

list if I do a bundle or a collaboration, kind of like that, where you're you may be speaking at something, and you have a free gift. You know what? If I'm speaking in a room, I'm also giving them a free gift. Sure, the goal is always to get people on your email list so that you can then go to step two, which is nurturing, nurturing and being able to send them emails, share helpful resources like acknowledge where they're at. This is how you build trust. And again, another thing you can use AI for is writing those emails, right? Writing sequences of emails, series writing individual emails, you can voice, if you're a voice person, you can like voice message AI, and it can like, turn that all into an email, especially when you're dealing with things that are hard to write about, like last week, when I was was a death that happened in my community, that I was trying to manage, and I wanted to just share about sort of the experience of feeling like feeling good and on fire, and then all of a sudden, boom, right? Like something hard happens, and it forces you to slow down and reflect and look differently, and it just feels like whiplash, right? Didn't have the words to articulate that, because it's pretty challenging, because I've given it my voice, and I've given it you know, best practices in email, storytelling and all of those things, it was able to produce something that I was like, very happy with, that felt very good to share, sure. So, yeah, again, writing an email, which maybe used to take half an hour, 45 minutes, can be done in two minutes.

two minutes, right? Yes, yeah. I think, for me, you like, I've built, I think, five custom gpts in in my business, and one client facing with three more client facing gpts, like, on their way. I It's amazing. Like, how much time like, the custom gpts have, like, saved me. Like, I all of my processes are built into these gpts, my brand, voice, like, examples, like, everything is like, you know, built into, you know, my offers, like, all of that stuff is built into those gpts, and that's how you get AI to work, work for you, right? And

I love this, because I've, I mean, I've always been a strategist, right? I like to, like, make the plan for you, but now I'm able to also deliver a plan for my clients with essentially, the tools, the easy button on how to implement that plan. So if I'm like, here, you're going to do podcast pitching, or you're going to do, you know, blog writing or whatever it is, have your own if you have a your own podcast and you want to leverage that further, then I'm able to help with training AI, building those custom gpts and building out a whole suite of. Visibility tools that I provide access to as part of so it's like, here's the strategy and the implementation now married together, which makes me excited about how much more I'm able to support my clients with that. And when you have access to these tools, it makes it easier for you to increase and expand and amplify your visibility too.

yes, 100% yeah, there's, there's so much. And, you know, I think you know, not everyone is at the level you know, where they've learned how to build custom gpts yet. And I think, you know, people think that it's about, oh, well, you're, you know, you're cheating. You're just using AI to, you know, to help your clients. Or you're just using AI. Know, What the Everyone, I think, needs to understand is, all of our strategic information is being built into these custom gpts, right? It's like, it's not like, like, you know, I built an AI offer confidence tool, right? And it's not based on what AI thinks about this person's offer. It's based on what I use to help my clients determine whether or not their offer is ready to launch, right? And so I feed that information to AI, I train AI on that information, and I tell AI how, how the output is going to what it's going to look like,

yeah, at a really high level, the output of AI is only as good as your ability to provide good input and manipulate it, right? So it's not like we I did this live, actually training in the training session I did at that conference where we went through chat, GPT, and I showed a generic prompt, like, I use the same prompt in three contexts, like, write me an email about XYZ thing, right? And I did it with no like, this is your first chat GPT. It doesn't know you. It doesn't know anything. Like, what can it pull from the internet, basically, and write this email, right? Versus a chat GPT project where you've given it context and it's, it knows things that you've done before, versus a custom GPT which, right, has a very specific task, like a custom GPT. Is like having an employee and saying, This is your job description, yeah? And this is exactly how I want you to produce this thing every single time, right? Remembers, which is great, yeah. So, so yes, knowing all of those things and having it, you know, have the best practices, your own philosophy in there, like when I'm using it to help me build my clients visibility strategy. It has my template, my approach, my philosophy, my like core elements that I want in there to produce that output, right? So it's not just like, What does open aI think this person do exactly. It's actually like, very contextualized so and that, you know, you don't have to learn how to build all of those things too. You can, you can get assistance with that, essentially,

Sure, absolutely. So we talked to a lot like, is there anything like that you feel like we need to add, like, any closing thoughts that you have around visibility and AI and all of that goodness?

Well, maybe I'll just summarize the key messages that I really like to leave people with a few, few little shifts, right? Like we are here, if people don't know about your business, you won't have any clients,

right?

Okay, that's the fact.

There's the ABCs of visibility.

So what are we doing to get people to know who we are? We need to be strategic and focused on an aligned audience, aligned tactics that align with your energy and your brand.

And I will add an aligned offer.

Well, yes, because that's the outcome there. You're pushing them towards that aligned offer at the end of the day, right? Yes, if you don't know what that is, to go back and work with Laurie and get that right, and then, and then, you can come see me and we'll talk about how to get the right people to know who you are and the right messaging that helps to connect the dots between it all. Yeah, and and so strategic visibility. It's a habit that you need to build long game that's just part of what you do every single day, and just if you can embrace that, you're going to be much more successful in moving your business forward. Like this is just part of what you always have to do, and you don't have to be like a marketing strategist to do it. Once you understand all these core elements that we talked about in this episode, if you have a visibility plan. Then you're also able to use AI to make it all happen. And I would love, I would love to support with that. So please reach out. And I actually have people

like, what's the best way to to get in touch with you? We know about your podcast, entrepreneur school. What else like do you have, like, any kind of free AI tool or like,

yeah, so I will, I will give your listeners Lori access to my 90 day visibility sprint starter kit. Okay, she has a whole list of like, it's a plug and play tool that will help you to choose what to do for visibility to track those things. And I even have obviously built a custom GPT into it that is a little sprint coach that will help you to take action when you don't want to. We'll give you a pep talk if you want. You can be like, tell me what you do for the next three days, and it will just be like, here are three strategic things like it will ask you how your energy is actually awesome. It will choose the right moves for you based on where you're at right now, just to help get you going. Because sometimes that that you know, the hardest move to make is from standing still to moving forward, and once we're moving forward, we can just get that flowing a lot better, right? So I'll make sure you have the link for the show notes, and then my website is ksco.ca.

KSCO.CA and I, of course, we'll put that in in the show notes. And, yeah, this has been amazing. Like, thank you so much for just all your amazingness, all of your like, strategic input and just your your thought leadership around this whole topic. I think it's really, really important, and I am positive listeners are going to get a lot out of this. So again, thank you, Kelly for being here.

I appreciate you having me on your platform. Thanks so much, Lori.

Okay.