5 Things You NEED to Know to Make AI Sound Like You

AI will only work properly if it is calibrated to your brand. So that's your voice, your message, your audience, your stories. Otherwise, it just sounds generic and disconnected.

This is the entrepreneur school podcast where we believe you can run a thriving business and still make your family a priority. This show is all about supporting you, the emerging or early stage entrepreneur, on your journey from solopreneur to CEO while wearing all of the other hats in your life. My name is Kelly Sinclair, and I'm a brand and marketing strategist who started a business with two kids under three. I'm a corporate PR girl turned entrepreneur after I learned the hard way that life is too short to waste doing things that burn you out on this show, you'll hear inspiring stories from other business owners on their journey and learn strategies to help you grow a profitable business, while making it all fit into the life that you want. Welcome to entrepreneur school.

Anyhow, that's what today's episode is about. It's about using AI to amplify your visibility in a way that gives you back your time, without sacrificing your voice, your authenticity or your authority. So to do that, we need to think, to rethink how we approach visibility, and I'm going to walk you through the system that I work with my clients on now, in how we actually integrate your brand and AI and your visibility strategy all together, it's what helps you to reclaim your time and amplify your authority with the support from custom trained AI that actually sounds like you, because when visibility and AI collide with strategy, it's amazing. You get clarity, consistency and freedom. So let me paint a picture for you. Imagine showing up for your business with confidence, clarity and consistency without the pressure of daily posting without hours spent in Canva and without second guessing every word that you write. Now, imagine you had a tool, an actual system, that helped you do that in just 10 minutes a day, and not by sounding robotic or churning out copy and paste content. But by reflecting your voice and amplifying your authority, that is what happens when AI and visibility collide. That's what I've been diving into and in the conversations that I had at the conference I was at yesterday, I heard the same thing over and over again. I feel burned out from creating content for social media. I feel guilty if I don't create content for social media, like I'm failing somebody, like I'm failing myself, like I'm not showing up, like I'm not being seen if I don't just do content creation all the time.

And also, I know I should be showing up, but I honestly don't know what the best thing to do actually is. Does that sound familiar if you've been feeling that too, if you're feeling stretched thin, unclear on what actually works, craving a better way to stay visible without draining your energy? Let's get into it. Let's start with this idea. AI is not here to replace you, it's here to amplify you. I know there's some hesitation around like, how do I ensure that I can still feel authentically me? And this is really important, because the energy that goes into what you put out into the world needs to be in alignment for you, and that's the only way that it's going to actually resonate with who it's meant to be receiving it on the other end, right?

The key to this is AI will only work properly if it is calibrated to your brand. So that's your voice, your message, your audience, your stories. Otherwise it just sounds generic and disconnected. You're getting those repeated phrases, those so obviously chat GPT created sayings, rocket ship, emojis, those kinds of things, right? So why I am talking about this is because I created a process called the brand calibrator. And when I work with clients now, you get 100% custom visibility plan and the tools to input that into your AI. So there's no cookie cutter strategies, no off the shelf. What fill in the blank templates is very much about how you need to show up, what works for you, your voice, your plan, all you. So we look at where your audience actually is, what you're naturally great at, and how to use AI to lighten the load without losing the soul of your message, because your brand, your personality, tone, values, perspective, all of those things that is key to making AI work for you and not instead of you. So this is what I call my brand calibrator process, and it's a framework that I would walk you through to make sure that AI tools don't just sound like a marketer, but actually sound like you, and it's a process. It's also a document that is produced as part of the process. And there's five core parts to this.

So number one is your core messages. So this is where your signature ideas and phrases and philosophies and frameworks, and I say the hills that you're willing to die on all come into play, right? What are you all about? What do you like to talk about topics? What is the way that you look at those things that makes you different and makes you stand out as a brand? Ai can't echo your authority if it doesn't understand what you stand for. So we get really clear about that.

The second piece is tone and voice. So this is how you sound, and not just what you say. Are you punchy and bold, warm and supportive, sassy with a little bit of strategy? Do you have a very professional or academic flavor to the way that you speak, depending on your audience, that absolutely can be a huge spectrum, right? And we can actually use AI to analyze content and material that you've put out into the world to get this assessment, you don't need to be able to say, my sentence structure is typically short and clear. I don't like to use, you know, this type of language or that it will be able to assess that for you. It's really amazing when you actually start using things like, like transcripts and putting transcripts in there, because it really gets a sense of your tone without you having to tell it what your tone is. So we do this analysis and make sure that that is actually representing how you want to be represented.

The third piece is your values and beliefs. So what do you stand for? What do you stand against? These are not just nice to have. They are the trust builders. Yes, and when AI knows your values, it can create content that connects deeply. There's little pieces about you that make you different, that may not seem relevant to you and actually be the subject matter of what your work is, but it matters because people buy from people, and we buy from people that we get along with, that we have things in common with, right as they say, know, like and trust. But the reason we like people is because we can see ourselves in them. You know, we resonate like with people who like exercise and outdoors, if that's your vibe, or if you're the kind of person who you know wants to have color coded organizational systems, and that's like a thing about you, even if you're not in the organizational space, right? This becomes a relevant piece of information that just makes people remember you.

The fourth part of the brand calibrator process is ideal client clarity. So with any piece of communication, which is what visibility of marketing really is, you need to know who you're speaking to. We need to know what they're struggling with, what they believe about themselves, what their values are, because that's what helps AI to write things that resonate, rather than just fill up space. All good marketing is providing that feeling to the reader or receiver of, Oh, my God, you're in my head. Right? How do we actually get in their head? We need to know who they are down to as many details as possible. And I'm not just talking about the demographics, but definitely more the psychographics, the belief systems, the challenges where they are at, so that you can meet them right there with all of what you're doing with your marketing. This will also give you insights into what types of visibility and marketing are actually going to work for you? Because we don't want to be doing things like, Oh, if your audience doesn't listen to podcasts, then why would you go on a podcast tour? Right? If you like speaking, that's great. But if your audience isn't where you are showing up, then the effort is not going to give you the ROI that you're looking for either.

And then the fifth part of the brand calibrator is your signature stories, so personal experiences that help shape your message, the story of why you started, the transformation that you've seen different experiences with clients, testimonials, all of that to create, really a story bank that can be woven in to content that you're sharing, if you're doing talks or podcasts, having that there emails, social media content, even that, we can pull stories, because that's what engages people, is being able to share stories and connect with that, right? That's what we tend to remember when we hear people speak, when we read an email or whatnot, instead of just getting straight to the point, which is for me, sometimes, like, I just like to get to the point, like, I like to be clear, and I tend to, you know, forget some of what these stories are. So I've been building for myself and my AI a story bank so that it has something to pull from. When I can't even remember, right? I tend to not be inspired in that way, like, oh, I have this story. Let me just tie it back into this. Like my brain isn't operating like that. So I need the AI support to help make that happen.

So when you have these five elements, and you feed those into your chat, GPT, it becomes trained on your brand, and it stops sounding like AI, and absolutely will sound like you, sometimes even better, which is amazing and a happy surprise. And that's when AI goes from overwhelming to empowering, from generic to genuine. When you have this as part of your system to support you with visibility, chat, GPT becomes your co creator for writing content that's aligned and effective, repurposing your wins into email, copy, podcast, pitches, speaking, bios, whatever makes sense, giving you back hours each week while helping you show up more consistently. So instead of trying to write the perfect Instagram caption at 10pm you're using trained AI to generate a week's worth of visibility assets in minutes. This is the kind of strategic support that we build inside of visible AF, the authority amplifier. It's not about doing more. It's about doing what actually works in a way that feels like. You, the visibility game has changed. What worked even last year is not what's working. Now we're in an era where entrepreneurs who win are the ones who know how to leverage tools without losing authenticity, show up in ways that build authority, not just engagement, and have a system that aligns with their bandwidth, not just someone else's framework or content calendar.

So my key message to you is you don't need to be everywhere, and you don't need to do it all. You just need to be you amplified by smart tools and strategic focus. So if you've been feeling the visibility burnout and you're unsure what to do next, let's fix that. Email me visible. AF, to kelly@ksco.ca and I'll share details on how to get into the beta round of visible. AF, the authority amplifier. We're going to build your custom strategy. We will train AI with your brand calibrator, and we'll make sure that you're showing up with clarity, confidence and consistency, without the stress spiral. I still have a few spots left at the beta pricing, and because this is a beta round of a program that is being built while you're in it. One you get a heck of a good deal on the price. Extra support from me. I will be available in your back pocket via Voxer at least four days a week. There's lots of one on one support, lots of hand holding, lots of making sure that what we're doing is exactly what you need, and lots of flexibility to make sure that it is exactly what you need to have that's supportive, that creates tools and that builds a system that then becomes repeatable for you over the course of the next year. So if we're working together for 90 days in this container, that's one quarter, and you can rinse and repeat what we do again and again and again. And you also have a plan to know how to measure and iterate so that you can double down on what's the most effective things for you.

So I'm very excited to be welcoming the first few people into the visible AF accelerator already, and if you've been thinking about it, just send me the email, because we can jump on a call. We can talk about it, we can see if it's a good fit for you, or if there's a different way that I could support you. All right. Thanks so much. That's it for today, and if this hit home, please share it with someone who's been wrestling with visibility or with content overwhelm. I'll see you next week. Bye for now.