How Dallas Travers Got 3,000 Email Subscribers in 6 Months

I need to be honest with myself and

understand what how really do I live my life, and how I live my

life is how I run my business, and if I can embrace those

values, there's going to be room for even more values, so that

like getting real with yourself, and then I always use my values

as the place I begin when I'm making decisions.

This is the entrepreneur school podcast

where we believe you can run a thriving business and still make

your family a priority. This show is all about supporting you

the emerging or early stage Entrepreneur on your journey

from solopreneur to CEO while wearing all of the other hats in

your life. My name is Kelly Sinclair, and I'm a brand and

marketing strategist who started a business with two kids under

three. I'm a corporate PR girl turned entrepreneur after I

learned the hard way that life is too short to waste doing

things that burn you out on this show, you'll hear inspiring

stories from other business owners on their journey, and

learn strategies to help you grow a profitable business while

making it all fit into the life that you want. Welcome to

entrepreneur School.

Welcome to another amazing guest episode of

entrepreneur school. My guest today is Dallas travers, and she

is the go to coach for coaches who are tired of chasing sales

and ready to grow their business with strategy confidence and

zero sleaze. With her client centered sales system and

signature bundalicious roadmap, she has helped countless value

driven coaches sign their first clients, hit five figure months

and build email lists that actually convert. And today

she's breaking down the exact method that she used to add over

3000 subscribers in just six months, without ads, without

burn out, and without the thing that we don't like to do over

here, which is selling your soul to social media.

Yeah,

preparations for that, everybody. I hope you have a

notebook or you're gonna re listen to this episode. I know

it's gonna get so juicy. So thanks for being here. Dallas.

I'm so happy to be here. Thank you for the

invite. Yes.

Let's get into like, first of all, the bigger problem

here when we start a business as coach and we're looking for

clients, we need people. We need an audience, right?

Yeah, absolutely. You know, I was

doing some research, like, even just a couple weeks ago, kind of

testing my theory. And the thing we hear so often online, a lot

of business coaches are talking about how sales are down, right?

And you have to stand you have to be more distinct in the way

that you stand out. And we're in a trust recession. And there are

all of these things that support this idea that sales are down.

and only by 1.5% are sales down in the online course and

coaching space. So I know it doesn't feel that way, though,

does it? It kind of feel, it feels like the opposite. But

here's what I realized, we've had a 26% increase in course

though industry wide sales are not actually down, they feel

down because it's such a it's a much more competitive

marketplace. So if it's a more competitive marketplace, from my

perspective, and I think you'll agree, I'd love to hear your

thoughts. The most valuable asset we have is other than our

IP and our incredible desire to help people, right? Is our email

list, because email is where you can really build trust with your

potential buyers without being feeling like you're victim to

the algorithm, right or or other things that aren't really in

your control. So for anyone who's listening, who feels like

it's harder to get people to show up to your webinar, or

harder to more and more awkward to request referrals, or it's

just harder work to bring in more sales, the first place to

look is not reimagining an offer. It's actually

prioritizing list building first and foremost, what are your

thoughts about that?

100% I was working with a new client this

morning who's new into the online business space as well,

and that was one of the first things that we talked about was

was like, you can like this concept of, I need to be

visible, I need to be present. It's kind of a a mindset that we

we're just like, oh, we gotta be places and do things, but, but

if you're not collecting on the effort by actually having a

platform and a method for somebody to come into your world

so that you. And continue to communicate with them and build

a relationship. That's where conversions happen. Like, sure,

you might have a random like, client that you get at a grocery

store, which is what she told me, that

was, like, she got a client as a grocery store.

That's amazing.

I'm like, that's great. But that's not like,

really in your control, and we're not being really strategic

when we're thinking about those types of things, those are

bonus, you know, gravy opportunities, but you need a

place to build trust, build relationship, communicate with

people in a place that you actually can control it, right?

Versus the social media algorithm. So I 100% agree,

email list is the way to go.

Yeah, without question I would in the research

I was doing, I found that an Instagram follower is like, has

a one to 2% chance of buying from you, where an email

subscriber has an 8% chance of buying from you. So look at the

odds are just in your favor when you prioritize list building,

yeah, yeah, that's it. 8x like, immediately,

yeah, yeah, yeah, yeah, exactly. So. So then let's get into the

tactical how. Okay, do we build an email list, right? Especially

because I'm like, I bought into that early on too. You know,

when I started my business, I'm like, Okay, what do we do now?

And everyone's like, make a lead magnet. Yes, have a free thing,

and then put it on your website. And then I was like, but nobody

goes to my website, like, unless I meet them and give them a

business card. Like, that's the way people are getting there. So

it took me, probably, I don't know, I would say, four years to

get 100 people on my email list. Yes, and you're about to tell me

Yeah, exactly. So you've just articulated the

problem. So clearly, a lot of the list building strategy. We

strategies we've learned or implemented. They're either too

expensive or too slow or maybe too too much of a heavy lift. So

I'll just give a couple of examples. Ads. You can

absolutely build your list with ads. I kind of feel like I'm

playing with a slot machine anytime I do, because the

quality of the lead, who knows, and that's just never been a

joyful experience for me. Okay, but it is fast, but it's

definitely expensive. One of the first list building things I did

when I started my business serving coaches was to host a

summit, and I'll tell you, it brought in high quality leads

never do that again. It was so much work.

I did four of them over the course of two years, and

then I was like, But why?

But why? Right? And I could make the case like,

Okay, well, it was worth it, but I started to just ask myself,

Where can I be more efficient? Where can I not only make it

easier for myself, but easier for my collaborators or my

contributors? And that's when I went all in on summits, or,

excuse me, all in on bundles. So for your listeners, if anyone

doesn't know what a bundle is, essentially, it's like this idea

of a lead magnet swap times 40, right? So I'm going to curate an

online event, and I'm using air quotes around event, because

it's like, not that fancy, right? Where I'll invite 40

contributors who share an audience to all contribute a

freebie. I recommend it just is a high performing lead magnet.

They don't even have to create anything new. They're going to

contribute a freebie to this bundle or and agree to promote

the bundle to their email lists. So now we've got 40 different

people all driving traffic to the bundle in order for folks to

get access to all the freebies, they opt into the bundle first.

So as the bundle curator, I get rewarded for the extra work I've

put into curating by getting 100% of the email subscribers.

And then once people are inside the bundle, they get to pick and

choose which contributor lead magnets they want to opt in for.

So we're actually in the middle of our third bundle now in three

months, or, excuse me, in six months, I'm just like pulling

numbers out of the sky for some reason. Third bundle in six

bundles. We're on track to do that again. So by the end of by

the middle of July, six months after our first bundle, I'll

That's amazing, because those are people now

that you can connect with and nurture and converse with and

offer your products and coaching programs to well

to sell to, let's be real like we are in a

business to make money, right? So since December, I did the

math before this interview, I've generated $42,000 in revenue

through bundle subscribers, people who have come onto my

list. And then invested in either a coaching program, or

they took advantage of my birthday sale or different

things like that. So the reason I believe bundles are the way to

build the fastest, most profitable way to build your

contributors. So people come in already qualified. They come in

already trusting you because they see you associated with

other thought leaders in the marketplace who they admire.

Yes, absolutely, I definitely wanted to highlight

that point. First of all, anybody who's on my email list

knows that I participate in bundles. I've never actually

hosted one, but I do participate in them lots, because even just

as a participant, you can gain a lot of subscribers there, but,

but the reason I love any of these kinds of activities is for

collaboration and relationship building, so I'm part of your

bundle. Yep. Now we are having a conversation. We had a chat

before, and then we're like, let's do a podcast as well.

Like, let's like, expand this and amplify the connection here,

and then that gives you multiple touch points in front of my

audience, and really reinforces that. I think Dallas is pretty

awesome, and so if you need help with the things that she does,

like, check her out, right? And that lended trust and

credibility is one of the best ways to to build your own brand

as a coach,

yes, absolutely. And let's not forget the other

side effect, which is making friends with really cool people.

Yeah, I was really going, I'm like, I

actually don't care too much about the email subscribers.

Sometimes, as I do, to be able to, like, continue having that

relationships with the, like, collaboration. So yeah, like,

speak to that as the host of a bundle, when you've got 40

people coming in, like, how do you leverage that as well?

Yeah, that's a great question. So a lot of

times, especially if you have an online business, it could feel

like it's me and my laptop and Canva against the world, right?

They can feel pretty isolating, and that has been one of the

like secret unexpected benefits of curating and hosting bundles.

And the biggest reason why I keep doing it over and over

again is the not only just the connection, right, but really

understanding how many incredible leaders and services

there are in my space that I never even that the algorithm

isn't showing me right. And unless I'm in a mastermind with

you, I may never meet you, and I don't have the numbers on this,

but I have had many, many super enlivening brainstorming

sessions or conversations. The conversation we had, I got off

that call and went and had lunch with my husband was like, I just

met the coolest person, and we're gonna have a whole boxer

conversation about this new thing that she's launching. I

cannot wait, and that wouldn't have happened from the bundle.

I've also easily been able to get affiliates to promote my

other programs. I have done the same for bundle contributors.

It's just a different way Kelly to come together that's more

than like, let's have a coffee chat, right? And what I love

about it is, this is going to sound weird, the transactional

nature of the relationship. When it begins. If you agree to come

to my bundle, that's a transaction, right? We know that

we're both going to promote, we're both going to build our

list. That's the agreement. And so it's just to me, a faster

track to trust and a faster track to more collaboration that

leads to profits, which is why we are all in business together.

I think a lot of us are nervous about being too transactional,

but that there's nothing wrong with that, especially when

there's so much alignment. So I actually love the transactional

part of a bundle because everyone's on the same page. No

one's pretending it's something other than what it is, which is

a collective list building effort.

Yes, I think, though, like we're underscoring a really

important point that, yes, we think about the foundations of

marketing, and we've established that email list building is a

really important way to collect, attract the right kind of

audience who could be a good fit for you to make sales. Then we

also need to acknowledge that, like, the relationships that

you're building with people is another really important layer

and method. So we're like, hey, instead of just saying, how do I

build my email list? It's like, who has an aligned audience that

I could collaborate with, and then let that roll out into what

other opportunities there are. Like, even just you and I

talking, went from that chat to the bundle to this podcast to

affiliating for your program. You. To, like, who knows what's

next? You know,

right? Yeah, exactly. And I think I just, and

I hope I'm not driving this point too hard, but I know a lot

of people in my audience worry that they're not there yet.

They're not ready for a bundle. Or like, oh, I don't want to

ever use people like that whole mind game we can play on

ourselves, and that causes us to continue to hide out and avoid

visibility. A bundle creates a permission structure to reach

out to people who otherwise you might not reach out to, because

it's such a win win. And that transactional piece, it sort of

bypasses the fluff work we assume we have to do before

we're allowed to ask about collaborating, which I love,

because I think a lot of times we can just spin ourselves into

this whole internal conversation about, what have we earned? The

right to ask for a collaboration and a bundle is your right to

ask for a collaboration, because it is such a group effort that

you don't have to worry, especially if you're the host,

you do not have to worry if your list is too small. You don't

even need a lead magnet to host a bundle. You are the person

putting in the work to curate a community effort where this

rising tide really does lift all boats, and I love that part of a

bundle, like, just kind of forces you out of the the mind

games of, like, feeling like you're too small or not ready.

Oh, I that's such a good point. And that I

always think there is you do need to have something like,

let's call that a platform, yeah, a platform for

collaborating, where you have a give, you're like, that's just

the shift that you've made there. By pointing that out,

you're giving them, as the bundle contributors, the

opportunity to receive email subscribers by aligning

themselves to this collaborative effort. And all of the

advantages of, you know, the kinds of people who come

together for those things, yeah, and that's that was the same

reason why I did the summit in the first place, too. It was

like, Oh, I can invite you to be on this summit, because it's a

give. It's a place for you to be promoted. And now I think of my

podcast the same way. I'm like, I have this podcast, I'm happy

to ask you to be on it, because that's a give for you to get

exposure, right? So it is exactly that shift, and thanks

for pointing that out. For people who are like, I don't

know if I have enough or big enough or, you know, is it too

much to ask? It's not. It is great. It's a gift that you're

giving

absolutely and that's not a platitude. It

really is. So the way. And so here's some tactical info for

your listeners. The beautiful thing about a bundle is you're

asking contributors to do, to send one email. I have found

that giving hosting your bundle for a whole month, where people

have a 30 day window to figure out where they can squeeze an

email in, makes it even easier for contributors to say, Yes, I

also align with a charity and make my own charitable donation

aligned with the bundle, which is kind of like an extra bonus,

but that makes it easy for a contributor to say yes. So it's

just you're giving them the email copy that they can cut and

paste and send to their list. It could not be easier for them.

And on average, our contributors are seeing around 112 new

aligned email subscribers through the bundle, and all they

had to do was send an email. So it really is a give to everyone

you're inviting to contribute, because the payoff is so big for

them.

Yeah, and it's really easy, like I actually

said that to you, I normally the bundles that I've been part of.

It's a like, one week kind of which is fine, as long as I have

like, three months notice. Because once you get into, like,

collaborating a lot, you start to have a big promotional

calendar. And you know, it becomes more difficult to fit

something into a timeline, but yours is, like, so flexible. I'm

like, okay, great. I was able able to say yes to a few other

things that came up because I was able to shift this. And

yeah, that a lot.

Yeah, yeah. Well, you're welcome and thank

you. That's a very strategic decision that we made, because

we just want to make it easy for people to say yes and follow

through on their contribution or contributor commitments.

Yeah. So what are some of the other factors

for people to consider thinking about like, should I host a

bundle?

Yes. Should you host a bundle? If you have a

business where you want to find clients online, the answer to

that is yes. I don't care how long you've been in business. I

don't care how new or how experienced you are. It's just

such an easy lift to see, like a list surge, right? So you talked

earlier, Kelly about you created a lead magnet, and in a year,

you got 100 subscribers that slow burn. You know, those back

to basics habits are great, but sometimes we need a surge, and

that's what I like about bundles. So couple of pro tips

around bundles. Let's do the math. If you have 40

contributors, and let's say they each send you 30 new

bundle. For a lot of people, that's doubling the size of

their list, right? Yeah. So setting your bundle up for

success, you just want to think about, I love thinking about,

how can everything be a triple win, a win for me, a win for my

contributors, and then, of course, a win for my for my

audience, and when I hold that as the game I play when I'm

making invitations and doing all of the the workload, which isn't

much, but there is some work to do when you're designing your

bundle. It just makes it makes it really feel like a game. And

I think keeping that attitude helps ensure that the right

people are opting in, which is why I've been able to monetize

from my list so quickly. So think about contributors who

share your audience, right and have a values alignment. I think

that's also really important. Absolutely. Yeah, inside of

bundalicious, which is my course teaching people how to do

bundles. I actually created a chat GPT powered research

everyone's gonna say yes, but 40 contributors who aren't in your

circle. Because the goal here of the bundle is to expand your

audience, which means you've got to align with contributors who

you're not currently buddies with. So that's what we're

aiming for. Is 40 contributors. The goal is for each of them to

send about 30 new subscribers. And then we want to arm

contributors with every piece of promo material they would need.

All I'm asking people to do is to send one email. So I give

like, three or four different options that contributors can

pick and choose from, to cut and paste and click send the other

thing again, this is optional, but it's worked so well for me.

I want to encourage listeners to consider this. I have pledged to

donate $1 for every new email subscriber to a charity of my

choice. The charity I've aligned with is period.org they work

hard to eliminate period poverty. In the United States,

one in four teens miss school regularly because they do not

have access to period products in the US, that feels like a

totally solvable problem. It's infuriating, actually. So I've

aligned with that charity. You don't have to. But basically,

I'm paying $1 per lead, which is cheaper than any ad spend ever.

I'm making my values known, which is a great way to indicate

to potential subscribers whether or not there's a values

alignment, I'm also creating this extra motivation for

contributors to say, yes, because that charitable I don't

know what your experience was around that, but that charitable

alignment is a really big incentive for contributors as

well.

Yeah, well, it feels good to be part of something

that's good? Yeah, yeah,

totally, yeah. And sometimes my students will

new email subscribers? I don't have 12. I can't cut a check for

$1,200 this month. Then don't set up recurring monthly

contributions for $100 and you're good to go,

yeah, yeah, absolutely, yeah. Thank you for

reminding everyone you do have follow through on the

commitment. Yes. I mean, I feel like we know, but just to get

yeah authentic, it's an authentic tool for you to add

additional value, yeah. And so when you think about the actual

bundle system and how you've built that out in your program,

bundalicious, I would imagine that there would be, like the

planning, the execution, and then the follow up stage of how

to really maximize the value and the win, win, win, the triple

win that you said for everybody involved.

Yeah, so the process really is, step one is

to just prepare, right? So we're setting goals and getting really

clear on what's the reason behind your bundle. From there,

you're moving into the pitch process, which is probably the

heaviest lift, if you will, the heavy emotional lift, because,

you know, we're taking a risk. I'm reaching out to strangers,

inviting them to contribute to my bundle, and that can just

feel vulnerable and risky. It's another it's your first step

toward more visibility, right? So pitching is really, really

helpful when you have a framework to follow. Which, of

course, you know, I provide for my students. Then we move into

the production phase. The production piece, if you think

about a bundle, you're going to need a like three sentence

description, an image and a link from every contributor to their

freebie. So just set yourself up to easily collect those using

Google Forms, right? People can fill in a quick form give you

all of the information. This is also the phase where you can

leverage AI, whether that's cloud or chat, TPT, or any other

AI platform that you're using to write promo copy that you'll

then share with your contributors. So there's the

production phase. My favorite phase is the promotion phase,

because as the bundle host, you don't have to do that much your

this is where your contributors step in and follow through on

their commitment, sending one promo email, and you get to see

the subscribers start pouring in. And then the last phase, I

call it proceed, because I just needed a P word something. This

is where we take a look at what worked, what didn't work. How

are we going to proceed forward with our charitable

contribution, but also getting the next bundle on the books?

Because it is so effortless, especially after you've hosted

one, then you just rinse and repeat over

and over, yeah, and so you said you've done

you're doing them every two months, and they last a month.

So I'm, I'm the schedule moving forward, it'll

be every quarter. Yeah, the schedule is a little different

this year just because of some other obligations. So we hosted

one in December, one in April. We're in the middle of one right

now. We'll do another one in August. Oh, another one in

December. Okay, so, because it's actually So super easy, like I

can't think of a reason not to do it, because it's just so

simple, once you get your routine in place, it's been so

fun with bundleicious, my students starting off just

feeling a lot of trepidation and like, okay, am I okay? I'm gonna

do it. And they're nervous, and they're already, like, the day

their bundle ended, they're already planning for the next

one, because they realize how not only fruitful it can be, but

effortless with the system.

Oh, and do you sell an upgrade as part of

yours?

Yeah, so bundalicious can be just a self

guided program. We also, and I think the podcast is gonna align

with the timing of this. We also, in August, I'll be hosting

some group Q and A calls just to help people troubleshoot and

interpret their their success metrics, and get their bundle

named in a way that feels juicy, and all of those little pieces

that sometimes it's really helpful to have some human to

human guidance when it's the first time you're hosting a

bundle.

Yeah, absolutely. I think, sorry. What I meant to be

asking was, when you do the bundle like the bundle is free

for people to subscribe to, but is there an option to pay for

something extra in your bundle? Or

that's a great question. I elected not to do

that because I really wanted it to be a clean relationship with

bundle contributors, and I wanted bundle contributors to be

able to have a paid upgrade attached to their freebie. And

so for me, it just sort of felt like too many paid upgrades, too

many tripwires, like too many things for the subscriber. So

instead, I have a plan in place where people subscribe to the

bundle. They don't hear from me that much during that month,

because they're hearing from all of our contributors. I'll send a

couple of emails highlighting specific freebies, but I really

try to avoid blasting the new subscribers inbox, because

they're getting a lot of emails, especially if they've opted into

all 40 freebies, right? But then after after the bundle is over,

enter the traditional lead magnet nurture sequence, where

I'm welcoming people into the world of client centered selling

right I'm sharing the results of the bundle and then moving them

into an offer, depending on what season we're in, but an offer,

whether that's to join my power groups, or take advantage of the

Anniversary Sale, or other things like that. So I don't, I

intentionally do not have an offer attached to the bundle,

because I just want it to be about for me, list building, and

then from there, highlighting contributors, and I don't want

to get in their way.

I love that. That's a unique take on it too,

because I think that, you know, I've even interviewed people on

this podcast about summits and stuff before, and that's one of

the reasons to do it, is that in a summit situation, which

similar, like collaborative based email list growth

strategy, but. But there's an all access pass or whatever for

you to get access to things and keep things and get extra gifts

from the people who are part of it. And you pay extra for that,

and it's usually not too much, like 47 $67 or whatever, but

people the host then can make income off of the actual event

itself. And you're saying your preference is to wait until

after to invite income in through the program that you're

selling.

Yeah, yeah. And again, if you think about it,

most of us, when we opt into some sort of freebie, we're

going to get a welcome sequence. We're going to get for some

sometimes it's an email a day for seven to 10 days. Multiply

that by 40 freebies. So people are getting emails in their

inbox, and I want to kind of bypass that chaos a little bit

to take care of everyone involved myself. I don't want

you unsubscribing right away. Right also, subscribers, I don't

want them, I'm just gonna keep their inbox clean. And

contributors, I want them to get as many opt ins as possible. So

eliminating the upsell is gonna help them get more subscribers.

So for me, a bundle truly is, in its purest form, a list building

strategy, and then the sales come

later. I love that. Is there anything else

that you feel like you do differently than other people

who are putting together bundles and maybe teaching others how to

do it?

Oh, that's such a good question. So the

charitable contribution is definitely different. That 30

day promo window, that very relaxed, low barrier to entry

for contributors is definitely unique. Intentionally not

selling is also unique. The other thing, and this is really

important to me, and if it feels aligned for your audience, I

want to encourage them to embrace it as well. The space

that we work in is dominated by white there's a lot of privilege

in the coaching space. So I have a very clear intention that

every bundle is going to be at least 25% experts who represent

and serve, represent or serve marginalized communities. So

that is just an internal metric that's really important to me. I

want to be someone who elevates all voices and creates room at

the table for people who are come from historically

marginalized backgrounds. And I think that's also something and

I make that known when we invite contributors. And so I think

that's also something that sets this strategy apart. So whether

that's a value you hold, and I hope that it is to the

listeners, but you can also just think about other values you

hold, and how you can use the bundle to communicate those

values to not only potential contributors, but to potential

email subscribers. Yeah,

that's beautiful. And, you know, I feel like this is an

opportunity for you to, like to showcase the way that you

operate. It's been, it's clearly coming through in this

conversation, and even in, like, the introduction that you are

very values aligned, values based. Coach. What? What does

that look like in practice for you, yeah?

So the first one is like, knowing what the heck

your values are and being cool with that, right? Yeah? Because

sometimes we can, you know, I really value ambition. Kelly,

and there's a part of me that, like, the anti hustle part of me

is like, Oh, is that ugly as me to care about ambition, but I

need to be honest with myself and understand what how really

do I live my life, and how I live my life is how I run my

business. And if I can embrace those values, there's going to

be room for even more values, so that, like getting real with

yourself, and then I always use my values as the place I begin

when I'm making decisions. So let me give you a really

practical example. I had someone recently invite me to contribute

to their summit. And before, I didn't know this person, and

before I could say yes, and I do this every time I'm invited, I

asked them what the panelists are going to look like, what are

the efforts they're putting in to ensure that they have a

diverse group of panelists and experts, because inclusion is

one of my values, and that can feel awkward, right? To be like,

okay, yeah, now I'm going to ask you, what could feel like a

sensitive question, but the last thing I want is to be on a panel

with where everybody looks like me and sounds like me and comes

from the same background. I would rather give my spot to

someone who comes from a historically marginalized

background so that we can so I can put my money where my mouth

is. Right, and really stand behind the thing that matters to

me. So that's a tangible example, and I'll tell you,

living with your values is always so clear and obvious. It

doesn't mean it's always easy.

Yes, yeah, absolutely, because it's it

means standing up for and sometimes standing against

things, yeah,

yeah. I don't think of it as standing against

as much as standing behind, sure. Yeah, right. Like standing

behind what? What really matters. And again, it could be

different for everyone. So the first step is to really ask

yourself, when I look at how I live my life, like what leads me

in my life, and those are the things that likely should be if

they're not leading you in your business, and then you just make

decisions through

that filter absolutely and for me, like as a

brand strategist, something that's very important to

identify. And I do like to think of it as that litmus test,

right? Like you said, it is a filter. It's something it's how

you make decisions on a daily basis. So it's so much more than

just like, What are the five words I'm going to put on my

website and how I'm going to define them as? Like, yeah,

diversity and inclusion. That is, you know, it could be a

buzzword that a lot of corporations are using, and what

does that really look like? Becomes how you operate,

right? And then even, like to put a lighter

perspective on it, what are your values? Could be joy, yes,

right. So standing in the value of joy, what are you going to

name your bundle, right? It's not gonna be some, like, very

buttoned up corporate literal name for your bundle. You're

gonna infuse some joy into that name. So it really, for me, it

doesn't matter what your values are. It's really embracing your

values and finding almost gamifying it, right, like really

being sure that you're coming back to those values every time

you make a decision, yeah, I love it. Thank you for asking

that question.

Yeah, I feel like we need to go that way. So

less the less tactical, but also very much it is because the

results you can see the connection right results are

that you are attracting the right contributors and audience

as a result of that, who be are more aligned people who are

immediately going to, you know, trust and respect you and feel

that connection, which is like the flip side, that is how you

make sales?

Yeah, absolutely.

Right. Back to the without sleaze, yes, the

like values, connected sales system where we acknowledge that

not everybody is the same as a work believes the same things,

and that's fine. That allows people to self select in or out

of things?

Yep, absolutely, absolutely.

I wanted to ask a flip side question quickly,

too, when it comes to bundle creation and yeah, you know the

steps, like curating the collaborators and and those

kinds of things. Are there any, like, big mistakes that you see

people making, or what is like your word of warning.

This is gonna sound counterintuitive, but the

big mistake I see when it comes to inviting collaborators is

bundle hosts take too much time researching collaborators, and

it's almost this rabbit hole they fall down feeling like I

need to know everything about this person before I invite

them, and you can't know everything about them, plus half

of the people you invite aren't even going to get back to you,

right? So don't spend too much time researching. And I don't

mean no time, but I would say three minutes. Spend three

minutes verifying, based on the research that's available

online, whether or not this potential contributor, we

already know there's audience alignment, like that part's

covered with the AI process that we follow. But so you know,

audiences align, great, do a litmus test around values

alignment, and then sometimes I say trust in the bundle gods,

right? That by sending out the invitation the aligned

contributors, because you've got signals in your own process, the

aligned contributors are going to see that and then say yes,

and the misaligned contributors, they're going to fall off along

the way. I was talking to someone yesterday who was

spending like 45 minutes per contributor, doing all of this

research. She was listening to podcast episodes they'd been on.

And I'm like, Okay, you're getting way too precious with

this. The system is designed to naturally filter people out, so

that's a big one. That's a really big one, yeah.

And that sounds like an even bigger like relief

to say, okay, great. You know I was, I'm kind of like, listening

to this conversation we're having and going, my birthday is

in September. Maybe I will host one and, like, make it around a

birthday, and because I've seen those work well for other people

as well before, yeah, and just make it fun. And I'm like, I

know I have communities of people that I don't even know,

all the people in so, I mean, I see, I know, I know that you're

gonna say, like, personal outreach is helpful, especially

contributors. Because that feels like, you know people love

invitations as well, but if you have places that you can share

too. Like it feels just it does feel easy. I never thought of I

was like, hosted a bundle, but Dallas has just convinced

I just converted you. That's so funny. I will say

one other thing about inviting a little hack, because sometimes

people's email addresses are not easily findable, right? So what

I do is I opt in to the potential contributors freebie

so then I can see it, right? But I also then reply to the email

that they sent me the freebie download from. So I reply

directly to that. Now we've got built in context, and I say, I'm

hosting the profitable coach bundle. This resource would be

perfect for this audience, for this XYZ reason, would you like

to be a contributor? Oh, I love that. So it just really is a

fast track. And by opting in to the freebie we've already we've

done so much work for them, it's like I found your thing that I

know you already have created that I would love to feature.

Are you in?

Okay? One more tactical question, just person

who's participated in bundles before there was a amine, we had

an understanding from others that you are to put in as a

contributor, not just a freebie, but a thing that you normally

sell, you've taken a different stance on that as well, and

you're just like, Give Me your free lead magnet.

I am again, I want this to be a win for all

involved. And if as a contributor, you have to stop

and think about what thing you sell that you can then create a

coupon code for, right and offer it for this extra work. For you,

the audience doesn't care if it's normally something that you

sell. They care if it's valuable. Yeah, yeah. And I'm

gonna right, I'm going to just assume that if it's your lead

magnet, you've ensured that it's valuable. So let's make it easy

for everybody.

Amazing. Well, I wishing you the most luck with

this bundle that we're just coming up here, and that you do

already seen some coming into my list from being part of it.

Yeah, I think it's only been open at the time of this

recording for a couple of days. So that's always fun. It just,

it's really fun to just see that that happening, and anything

else that you'd like to share about bundalicious, or anything

that helps wrap us up.

Yeah, I just really hope this conversation

has gotten people excited about using a bundle as their

platform, instead of waiting until they're ready to be a

bundle host, the bundle could be the thing that makes you ready.

So I hope some sort of Spark came from this conversation,

whether it was tactical or just this mindset piece, or the

conversation we had about values, something sparked and

created this permission structure to get out there and

build your list, because the truth is, the fall sales season

is quickly approaching, and we're in business to serve

people and be profitable. So that requires you to have people

to sell to in the fall. And a bundle is the, for me, the

easiest way to get there.

Yes, and such a good point too. September is a

big launch season for people. It's q3 is often one of the

highest income months or quarters for a lot of

businesses. I guess q4 is what I mean. Yeah, September. That was

September always throws me off as it's

me too, because it feels like fall, but it's

really the ending,

but at the end and then whatever, yeah,

don't forget about Black Friday too. Yeah,

yeah, exactly, getting a big list built in time to nurture

and then have a successful Black Friday. Now is the time really?

Now is the time

amazing? Well, thank you, Dallas. Please let

everybody know where to find you, and there will be links in

the show notes for all the things that we've referenced

today, too.

sure you can find me @dallastravers.com or on

Instagram. Sometimes my handle is Dallas Travers.

Awesome. Thanks so much.

Cool. Thanks, Kelly.