Stop Wasting Time on Visibility That Doesn’t Work—Here’s What to Do Instead

Visibility isn't actually about being everywhere. It's about being in the right places, and it's not about the size of your audience, but the depth of your relationships.

This is the Entrepreneur School podcast where we believe you can run a thriving business and still make your family a priority. This show is all about supporting you, the emerging or early stage Entrepreneur on your journey from solopreneur to CEO while wearing all of the other hats in your life. My name is Kelly Sinclair, and I'm a brand and marketing strategist who started a business with two kids under three. I'm a corporate PR girl turned entrepreneur after I learned the hard way that life is too short to waste doing things that burn you out on this show, you'll hear inspiring stories from other business owners on their journey and learn strategies to help you grow a profitable business while making it all fit into the life that you want. Welcome to entrepreneur school.

And again, is the audience your clients, or is the audience partners or potential sponsors, or who are you trying to reach? You always have multiple audiences for your business. It's not just about the end consumer, the person that you're ultimately selling to to support, but the other ways that you can reach that person. So consider your goals, right? Are you aiming to generate leads or build authority or form partnerships? Anytime I'm doing a strategy, when I build a custom visibility strategy or a launch plan for someone, there's always layers. There's like the end person who we're trying to get to, and then there's like these sub categories of audience that can help us to get there. This is where the partnerships, the collaborations, the events, sponsorships, etc, they all come into the fold. Media, of course, also kind of fits in there, right? So sometimes, like getting on a podcast, might be more about you building a relationship with a podcast host than even their audience. So think about that also. When you're evaluating your visibility opportunities, assess the format and the fit, does this allow you to showcase your strengths? So if you like speaking, or you like writing, or you are introverted or extroverted. These are all parts of it. Like, when you are able to step into your strengths more your energy is going to be at that really aligned vibration where you're really becoming a magnetic client attractor, or just person attractor. Like I know that I am so extroverted that when I go into an event space, like people are drawn to me, like I'm open to having conversations, and I just love it. It's one of my favorite ways to make connections, and I know that that's in huge alignment with my energy and the and my strengths, right? And also speaking. That's why I'm here doing this podcast episode 101 oh my gosh. Can't believe it, right? Like, it's about finding things that feel like a fit. And I don't want to say that in terms of giving you an excuse of, like, well, I'm introverted and I don't like speaking. I don't like doing this. Well, sometimes. You have to get a little bit uncomfortable, but ultimately, like knowing that how to align and maximize and leverage your skill set and your strengths as well. And then the last piece around evaluating the opportunities is leveraging your existing relationships. So how can collaborations or introductions help you to land opportunities that are already vetted and aligned. So who do you know? Then trust and know is a name that you want to be associated with and all of that kind of stuff. So here's the mindset shift for you to leave this episode with, visibility isn't actually about being everywhere. It's about being in the right places. And it's not about the size of your audience, but the depth of your relationships. So intentional visibility will lead to that long term success, while the scattered efforts that maybe you're doing right now are creating unnecessary frustration. So next time you're considering a visibility opportunity, remember that it's not about being everywhere, getting in front of everyone. It's about showing up in the right places, connecting with the right people, and focusing on what aligns with your goals. So I'd love for you to take a moment this week to evaluate your visibility strategy. Ask yourself if you have one, and ask yourself if you're chasing numbers or chasing impact, and what is one step that you can take to make your visibility efforts more intentional right now? And if you're feeling overwhelmed trying to figure this out on your own. That is exactly why I have created the brand visibility accelerator and how it can help you. It's not just another program with a list of opportunities for you to chase or forms for you to fill out. It is a personalized system to help you evaluate what is truly aligned create the clear strategy. In fact, I will make it for you, because I will see the things that you do not see, in terms of the opportunities for you to reach more of the right people who are going to get you in front of the right people. And that helps you to focus on the visibility that's going to bring you real results and not just numbers. So you're going to learn how to mix in a variety of approaches, build that visibility habit and grow sustainability without relying on social media, of course, with doing activities that actually align with your strengths, your goals and your desired outcomes for Your business. So brand visibility accelerator is a live program. We have regular group calls so you're never left figuring things out on your own. And if you're ready to stop spinning your wheels and start showing up with purpose, I would love to help you make it happen. Our Founding Member cohort is kicking off in January, and the special pricing will disappear soon, so make sure that you check it out, along with my other Black Friday week deals that are related to visibility, of course, because that is what I am all about. You can find those over at ks co.ca forward slash Black Friday. So ksco.ca forward slash Black Friday. And those deals are running from November 25 until the end of Day on December the first, which is Cyber Monday. So I'm giving you all week to go through, scope them out, reach out. Ask any questions about what might serve you best, depending on where you are, what kind of business you have all of that, I'm definitely in my inbox on Instagram, if you want to send me a DM and ask me any questions about that. So remember, visibility is about impact, not overwhelm you. Just you have everything you need. You really do. You just need to start showing up intentionally, and I am here to help you with that, so I will see you back here next week for another episode of entrepreneur school. Bye for now.

You did it. You just listened to another episode of the Entrepreneur School podcast. It's like you just went to business school while you folded your laundry, prepped dinner or picked up your kids at school. Thank you so much for being here. I want to personally celebrate your commitment to growing your business. You can imagine I'm throwing confetti for you right now. If you enjoyed today's episode, please leave us a review. Make sure you're subscribed and let us know you're listening by screenshotting this episode and tagging us on Instagram. Head to entrepreneurschool.ca. For tons of tools and resources to help you grow your business while keeping your family a priority. You can subscribe to our email list and join our community and until next time go out there and do the thing you.