Celebrating One Year of Podcasting!

Just because I'm talking about how a podcast for me has been really great. And something that I'm leaning into, it doesn't mean that I think everybody should have a podcast. So truly, it's really important to create a custom plan for yourself and your business that aligns with your goals that also aligns with your strength, and your interests. Because when it comes to visibility, consistency is absolutely everything. And if you're not going to do it, because you dislike it or something feels really painful to you, and you don't think you can build up both sort of stamina and momentum around it, then it's not going to be a success.

This is the Entrepreneur School Podcast where we believe you can run a thriving business and still make your family a priority. This show is all about supporting you the emerging or early stage Entrepreneur on your journey from solopreneur to CEO while wearing all of the other hats in your life. My name is Kelly Sinclair and I'm a brand and marketing strategist who started a business with two kids under three. I'm a corporate PR girl turned entrepreneur after I learned the hard way that life is too short to waste doing things that burn you out. On this show, you'll hear inspiring stories from other business owners on their journey, and learn strategies to help you grow a profitable business while making it all fit into the life that you want. Welcome to Entrepreneur School.

But sort of the whole story. And I wanted to just kind of break this down a little bit for you today with respect to like, why I created this podcast and why I have leaned in to have entrepreneur school, the podcast be one of my Primary Visibility tools and a core part of my visibility strategy. Because you know that we are all about visibility here. That's certainly what I like to be teaching most of the time because it's such an important part of growing your business and building your brand and becoming the go to in your field. So for me why I chose to create a podcast by relation live, like the podcasts are a very big credibility builder. So right away becoming a podcast host increases your credibility and they just a really does sort of make that statement that you have decided that you are the expert at what you do and you want to share about it and it gives you that leader role to be put into the the seat behind the mic and credibility for your guests. Or sorry for your audience, but also for potential guests and people who you want to reach out to. Because now you have this amazing platform that you can share with other people, which gives you a bit of an easier ask when it comes to creating new relationships with people who maybe you want to connect with because audiences you want to support and serve and leverage into additional visibility for yourself. So that is one of the main reasons why I chose to do a podcast.

But the point of this is that when you're thinking about what to do for visibility, choose a format that works for your own preference and your style. Like if you get totally anxiety, by the idea of speaking, then that doesn't have to be your visibility strategy, like just because I'm talking about how a podcast for me has been really great. And something that I'm leaning into, it doesn't mean that I think everybody should have a podcast. So truly, it's really important to to create a custom plan for yourself and your business that aligns with your goals that also aligns with your strengths, and your interests. Because when it comes to visibility, consistency is absolutely everything. And if you're not going to do it, because you dislike it or something feels really painful to you, and you don't think you can build up both sort of stamina and momentum around it, then it's not going to be a success.

So it's kind of like choosing your low hanging fruit, what feels easy to you, creating a podcast actually feels easy to me. Because these don't take me more energy than I get out of actually doing and like I feel jazzed after I've finished recording a podcast episode. So that's the way that I look at it is when you're creating your plan, you have to do something that you're actually going to be able to follow through with, right, it's like you could go shopping around and see all of these different gurus talking about their thing. And I've had tons of those people even on my show to share like their one thing that they do. And you have to check off more boxes than just, oh, it works for them. So I should try it. It's like, are we aligned? Are we the same kind of person? Do I have the energy to do that kind of thing? Does that make me excited? These are sort of the softer questions that we really need to ask ourselves, before we choose how we actually want to move forward from a visibility standpoint. Because that's so important. You are going to create nothing good from a space of not wanting to do it. Let's be honest, like you're in charge here. This is your business. So you get to decide what you want to do that makes you excited. And that will serve your goals, right your goals of growing your brand, getting more visible, reaching new audiences and creating relationships, because there are tons of different methods to actually do that. And I talk about this inside my program, the visibility revolution. We have about 30 Different actual tactical things that you can do. And it's the mixture of them A little bit of this, a little bit of that, that helps you to build out your custom plan and to learn as you go about what's really effective, and what actually makes a difference and creates results for your specific business. And so that's my thoughts on podcasting as a visibility strategy.

And the one thing that I would also love more of is engagement from my listeners, I absolutely love I got an email the other day that just said, I hope you know how much this has helped me, I've been able to take strategies and implement them. And I feel really confident about how my business is going to go forward into the next year. And I was just so grateful to hear that this is a bit of a one sided communication channel, I'm sitting here looking at myself, talking to nobody, and just imagining you listening, as you're doing your dishes or walking to your school pickup, or whatever it is that you're doing right now, I would love to hear more from you, especially on suggestions for the type of content that you would like to hear. Or if you have a guest recommendation of somebody that you've heard on another show or that you know, or whatever it is, please let me know, you can always reach us on Instagram. And I'll also even link below a little bit of a submission form that I'll just take you a couple of seconds to fill out. If you have somebody off the top of your head that you would like to recommend. Or, again, I just want to make sure that the content I'm creating here is actually what you're looking for. So if you have specific questions about business, about marketing and visibility, please let us know. And we are here to create those items for you to help you with our perspectives on all of these things. Because that's really what it's all about. It's just about getting different perspectives and views because there's no right or wrong way to do any of this. So I hope that you know that whatever it is that you're doing is what's right for you right now. And you're gonna continue to learn from it as you go. So

You did it you just listen to another episode of the Entrepreneur School Podcast. It's like you just went to business school while you folded your laundry, prep dinner or picked up your kids at school. Thank you so much for being here. I want to personally celebrate your commitment to growing your business. You can imagine I'm throwing confetti for you right now. If you enjoyed today's episode, please leave us a review. Make sure you're subscribed and let us know you're listening by screenshotting this episode, and tagging us on Instagram, head to entrepreneurschool.ca for tons of tools and resources to help you grow your business while keeping your family a priority. You can subscribe to our email list and join our community. And until next time, go out there and do the thing.