Trends in Marketing and Visibility for 2024

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All right, number four, what is out is sharing your tips. Meaning of the How to content and what's in is sharing your ideas. So let's bring in thought leadership to this debate around what makes good content and even start thinking about content from a way broader perspective of that value is not specifically giving somebody instruction value is all about sharing your ideas in order to give somebody a new way of looking at something perspective is everything. And a lot of the times people are struggling because they believe something that doesn't necessarily true. And if you can show them that they are believing something that is hurting them, and they have then the power to change that. That's an amazing aha, that's so much value that you can add without having had to tell them the step by step how to do this thing. I also think that we're just kind of getting over having so much content like that, where it's just telling us like how to DIY your whatever. And it's not, that's not really helpful, and it just becomes noise. It's the sea of the same as far as content goes. So when you start leaning into sharing your ideas, you now give yourself the power to have opinions. And I feel like this is something we all need to practice is, what are my opinions? What are my beliefs? Why do I believe that? And why is that important? That if you can ask and answer those questions and beaches, constantly giving yourself a space to practice talking about it, the easiest being, of course, your social media channels, your emails, and perhaps if you like to go on podcasts, or speak at events, you can test out different ways of sharing about what matters to you, and what you believe to be true. And go with that. Because in life, there is no right and wrong around ways to do whatever it is that you help solve. So for me, I work with entrepreneurs and business owners on growing their business, through visibility and PR. But there are many ways to grow your business. And I'm not saying that anybody else who's not sort of waving the flag that I'm waving is wrong, I'm just waving my flag. So what is your flag? And how can you bring your ideas to the table, because that's also going to help position you as an expert, increase your competence and, and allow people to align more with who you are and what you're all about, which creates a way better environment for you, and for who your clients are that you're attracting.

So I hope that you find these interesting, let me recap quickly, let's go out with other people's opinions, and in with other people's audiences out was showing up for the frequency. And in was showing up with intention out with counting followers and in with counting on relationships, how was sharing your tips, and in was sharing your ideas out with going fast and in with going slow and out with trying to control the outcome and in with exploring what's exciting. So I hope you can take a piece of this into this year with you, as you are starting to shave out what your year looks like. build out your plan, set your goals, allow the pace to be whatever it needs to be for you right now.

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