The QuitGPT Movement: What It Means for Your Business

I'm optimistic that we are moving toward a world with more choice, not just in which AI model you're using, but the platform through which you actually access it to do the specific use case that you have.

Welcome to the next evolution of the podcast entrepreneur school in the AI era, we are here to figure out how to integrate AI into the business you've worked so hard to build in a way that still feels like you. I'm your host. Kelly Sinclair, award winning marketer turned AI platform co founder, AI has fundamentally changed how I thought about work systems and what's actually possible. This show is about navigating that new reality together. It's going to be a wild ride, my friend, but I truly believe there's a way to leverage AI in a way that's intentional, human, centered and aligned. It's an ongoing evolution. So let's explore, because AI may just be the unlock you need to achieve the life first business you truly desire.

All right, welcome back to entrepreneur school in the AI era. We are going to do something a little bit different today, and that is because I cannot ignore the major AI news that has been happening over the last couple of weeks, and what I have seen happening inside of my circles of online business owners and how they're reacting to what's been going on with the Open AI versus anthropic debate, aka the hashtag quit GPT movement. And this podcast is also an expansion of a sort of spicy email that I sent out to people on my list this week. And I wanted to address it here, because I think it's important to talk about one just to be aware of what's happening and how decisions are being made and how it affects you as a business owner. And two, just what our actual choices are right now when it comes to how we want to use AI and which AI companies might want to choose to use.

So in case you missed it, or if you'd like a little recap, here's what happened. There was a major conflict that emerged between anthropic, which is the creator of Claude, and the US Department of Defense regarding military use of AI. The core issue was that anthropic refused to remove two safety restrictions, which was no mass domestic surveillance of Americans and no fully autonomous weapons. The Pentagon demanded unrestricted lawful use of Claude and threatened consequences if anthropic refused. The result was anthropic refused to comply, and the US government blacklisted anthropic from federal contracts, citing them as a threat to national security. So after anthropic refusal, open AI signed an agreement with the Pentagon to deploy its models in classified environments. However, open AI claims this deal still includes no autonomous weapons and no mass surveillance, so this created industry backlash, including internal criticism and employee petitions. Ultimately, the key takeaway is open AI has positioned itself as cooperative with the government and anthropic has positioned itself as safety first.

So if you want to dive a little bit more into this issue, I would really recommend checking out the marketing AI Institute podcast, smarter X. It is linked in the show notes. They follow closely to all AI news that is happening and do a very good job of reporting on it in a neutral way. So you can dive into that, and then you can go into their own sources and resources. I'm here to just give you the Cole's notes summary and speak to what I see happening from a public perception sort of perspective, the PR person in me always, always is interested in that. And just like how this is really changing, the way that people, business owners, entrepreneurs, you listening to this, are facing choices.

And in a lot of cases, I'm hearing people are feeling stuck, wanting to change which provider they use, but feeling trapped a little bit by chat GPT. And I'm going to get into why that might be, what options there really are, and what it actually means to migrate from one tech support to another if you've migrated any. Of your tech stack, in your business, like I'm just having flashbacks to September when I moved my email service provider from Active Campaign to kit, and it can be a total pain, and it can feel like it's going to be overwhelming and hard. And it can also just be like, Well, I'm stuck in this now, because I'm so, like, invested, I've invested two, three years of conversations into chat. GPT, what does that mean? How can I really move over to a different platform? So I'm going to tell you a little bit about what I have done personally this week, and then again, just like the experiences that others are having in my circle, and why it's sort of feeling a little bit restrictive and challenging right now. I think that's mostly because we deserve to be able to make choices that align with our values. And if this situation has triggered a misalignment with values and that is causing the desire to make a shift, then it's totally understandable. I think the primary reason that people feel they need to continue using chat GPT is if you're in the situation where you build custom gpts for other people to use. Because currently, chat GPT is essentially, I'm not saying it's blanket to the only option for that, but it is the primary option for how you can build and share your tools. So for a lot of creators, that's who I'm working with right now, that means we're building out our frameworks, our templates, our knowledge, into custom gpts and providing those to clients or students in a way that supports them with the work that you help them to do.

So chat, GPT does that, and Claude does not do that so fundamentally. If that's one of the primary reasons that you use chat GPT, that's why you're there, and that's why you're sort of quote, air quotes, trapped there right now until other alternatives become available. Absolutely, making a plug here for the platform that we're creating, because this is exactly the issue that it is resolving. And also one of the reasons why I felt like I had to come on and talk about this, because, like, there needs to not be a monopoly on how this is how this particular type of use of AI is executed. So that's just a reality that we are in right now, and that if one of the major ways that you're personally using AI within your business is to share tools with others, then you are a little bit limited currently, with respect to how that works. That doesn't preclude you from using multiple different tools, and many people do. I actually chose not to. At first, I decided I was just going to be an expert at using chat GPT. I was going to have all my conversations there. I was just going to learn one AI tool so that I could really understand how it works. Now, behind the scenes, as we've been developing our platform, we're actually doing that in a model agnostic way. So what that means is that we can build tools on there and have conversations and interactions with any LLM that we have programmed into the platform, which, as of right now, includes open AIS GPT models. It includes Claude models, it includes Gemini nano banana perplexity, and I think a few others as well. That just allows me to be able to say that I've had experience accessing the different models, although through a different platform interface. And there's definitely a lot of people who speak to Claude producing better writing, being better at nuance and copywriting and delivering materials like that. And I will say I actually decided to get a Claude account myself this week to experiment, to think

about like, what does it actually mean to transition? Is it really as hard as we think it is? Because, you know, it's AI, shouldn't we be able to get it, to do it for us, and that kind of thing?

So what's interesting is, if you do want to consider making the switch from chat GPT over to Claude, Claude has a section inside its settings when you're going to personalize it and do the setup, where it actually gives you a prompt that you can put into chat GPT. Because, of course, they're like, let's make migration easy, duh. So I did that to get it to extract what it considered to be its core memories that's guiding essentially all of the conversations and the responses that it's giving me right now, and some of the things that were included in there were just like me making a note to myself about I want to remember this idea for the future, and it committed it to memory, and it was just like a project idea that I had that I just didn't want to, like, lose track of, but because of the way I had phrased it, chat, GPT took that as like, this is very important. So ultimately, what I'm saying is that you need to use your human discernment on what context actually is relevant and needs to come over with you. I think the other thing to consider is that we've all become better users of AI since starting to use it, however many years ago. So where we might have previously in an old version of ourselves gone, please write me an email about XYZ topic.

We know that that's not a good enough context that we have to explain like the goal what we're trying to achieve, whether this email is part of a series where we're trying to help shift people, those kinds of things are all coming into play when we're making a prompt now with AI, so we're also thinking about like I noticed for myself a lot of the time, what I'm getting AI to do is, like, review and analyze something I've created, and that, in of itself, is enough context to give it nuance to be able to do the job that I want it to Do. So what I'm saying from there is that you don't actually have to take every single conversation that you've ever had with chat GBT in order to move to successfully using another platform, whether that's Claude or whether that's whatever it is in the future. Hint, hint, then we will ultimately, it's going to be a lot easier than you might think it will be. So really, what I wanted to do in this conversation today was acknowledge sort of the awkward loop that you might be feeling stuck in, and that's when big things happen, and they cause us to think about our values and how we're choosing tools technology, how we're we're spending money on these tools, right? So we want to make sure that our choices are aligned with our values.

Then look at all the disruption that is caused essentially from this just one example, and it won't be the last time that something like this happens. So you want to make a choice, but you're kind of limited because there's not a lot of technology developed yet to support that. And also it feels like it's going to be really challenging to make a switch if you want to, and that doesn't have to be true, and this is just in a matter of evaluating where your own priorities lie and whether or not something is going to function to support you in the way that you want it to. It's just kind of how it goes though when new industries are being formed. There. Are going to be some giant decision makers and ultimately limited choices. And I'm optimistic that we are moving toward a world with more choice, not just in which AI model you're using, but the platform through which you actually access it to do the specific use case that you have, and this distinction is going to become increasingly important.

And so for those of you listening who are AI creators and building tools that you want to share with others, I will let you know that we are opening the waitlist for our new platform. I am not going to say the name of it. It is named. I'm very excited about the name of it, the branding, all of that stuff, because that's my my fun zone, personally. But we have a wait list open. We will be sharing the name at our official launch, which will be happening in April. And if you want to be invited to that launch and get the opportunity to have founder pricing for our new platform. Then you just go to the waitlist and you can sign up right there. And I will tell you that what we're creating is a platform in which you can build your AI bots and multi agent squads in a secure environment that you can pay gate and share and feel secure about. Not only can you choose which LLM you would like to run your tools on, based on personal values and also most effective outputs and costs you can build tools that connect together, which I was talking about in a previous episode, my last episode on bot squads, and how that idea of multi agent orchestration is really supportive and changes the way that you look at how you're using AI for yourself in workflows, and also to give to your clients and your students who might be taking your programs or your courses and helping them to connect all of those pieces together in a really cohesive way that ultimately gives you the power As a creator to do more of the human elements of what you do. So to be able to have those more deep, nuanced conversations, to be able to provide some more like personal support for people in twofolds, right in the way where you're adding personal support through your trained bots and squads, and then a matching complimentary, say, sessions or office hours or whatever you're doing with them that helps them to use those tools and get further faster. So the conversations you're having inside of your

programs are really of higher quality.

Thank you for sticking with me through this complex topic, honestly, not just the choice of what LLM or AI provider you want to use, but just in general, how we're using this technology as part of our work. There are so many impacts. It is truly a revolution in the world that we're living in right now, and we're all learning together. We're all navigating this together, how it applies to us as individuals, as business owners, I think even further beyond that, as a parent, as someone raising kids in this digital world and thinking about the impacts on future careers, all of these things. And it kind of could be something that would be easy to say, la, la, la. Put on the earphones, pull up the blinders. I don't want to pay attention to it right now, but reality is, we just we can't ignore it. So I'm hoping that this podcast is a place where we can have these conversations. And I'd love to actually hear from you if anything that I said struck a chord with you, or made you think differently, or created a question for you. You can reach out to me directly via Instagram or via email. My contact information is all below in the show notes, and I'm looking forward to continuing this conversation, to continue supporting you on your journey of adopting AI and your entrepreneurial experience. Thanks for listening. Bye for now.

Thank you for listening. If this episode got you thinking about how AI is impacting your business and what it might look like to integrate it in a way that actually fits, I'd love to help you think that through you can book an AI strategy chat using the link in the show notes. It's a space to talk about where you are, what's shifting, and how to move forward with intention. And if this episode was helpful, please share it with another business owner who's navigating this evolution too. And. Make sure you're subscribed so you don't miss what's coming next.