Should You Sell AI? The Answer Might Surprise You

Here's some questions to help you think through AI adoption in this way, am I spending time on tasks that feel necessary but don't actually require my brain? Like, could someone else do this? Could a VA do this? Could a system do this? If yes, that's probably a good place for AI to step in.

Welcome to the next evolution of the podcast, entrepreneur school in the AI era, we are here to figure out how to integrate AI into the business you've worked so hard to build in a way that still feels like you. I'm your host. Kelly Sinclair, award winning marketer turned AI platform co founder, AI has fundamentally changed how I thought about work systems and what's actually possible. This show is about navigating that new reality together. It's going to be a wild ride, my friend, but I truly believe there's a way to leverage AI in a way that's intentional, human, centered and aligned. It's an ongoing evolution. So let's explore, because AI may just be the unlock you need to achieve the life first business you truly desire.

So level one is AI as an internal tool. So this is where most people are starting. And honestly, if you stay there, that's completely fine. It's the idea of using AI for your operations, your back end systems, maybe drafting content admin things that need to get done but don't actually require your expertise. So let's talk about a few examples of that. Maybe you are using chat GPT to draft email responses or write social media captions, summarize meeting notes that is a very good use, or you're using an AI scheduling assistant, a transcription tool for your client calls, or something that helps you with research. Actually, I want to park on that research topic for a second. This is probably one of the most underused ways to leverage AI, and if you have a chat GPT account, like a Plus account, you have access to a feature called deep research, which can help you to get context perception audits. You can do like I did a deeper research on the nutrition guidelines for my family makeup based on the Canada Food Guide, so that I can build a meal planner, because I am really sick of meal planning, and I am ready for an AI tool to help me with my life management on top of my business stuff. So definitely thinking about how AI can help you. With research that will speed up so much, and you get so much more depth too, than you probably would do just by, like, clicking around on the internet. I was watching a show the other day, and they were, like, doing research by googling. And I was like, that's not even a thing anymore. Like, we don't need to do that, and it's crazy. I also used it to help find summer camps for my kids, like I just, I just don't even Google anymore, to be honest. Anyhow, basically, when you're thinking about AI as an internal tool, it's just helping you to save time, so much time on the tasks that you know you have to do, but they're definitely getting repetitive, and they don't necessarily need you, or they don't need, like, the

full amount of your brain power to get them done. Here's some questions to help you think through AI adoption in this way, am I spending time on tasks that feel necessary but don't actually require my brain? Like, could someone else do this? Could a VA do this? Could a system do this? If yes, that's probably a good place for AI to step in. Would my clients or audience even notice if I used AI for this, or would they just experience faster, more consistent results? I feel like this is definitely one of the areas where we hold ourselves back, and we feel like we can't use AI for certain things, because we will be judged for it, and I honestly just think it's something we have to all get over and think about what actually comes from when we hand certain things over to AI, the impact that that has on our ability as humans to do more of what the human can actually do and enhance the experience. On the other end, I think it's just the benefits far outweigh the negatives in that case. So this is just step one of integrating AI into your business, and it probably, if you haven't started doing much with AI yet, I would probably start there. It's definitely probably the safest place to see your systems turned into automated, AI supported systems that you are repetitively doing and that doesn't have to go anywhere externally. It can just start saving time for you so that you can redeploy that time to doing things that are of more higher value.

So level two of this AI spectrum is really about AI enhanced services, so you're really blending what you do with AI in order to be able to redeploy your capacity to enhance your service as a human, or give more automated AI generated stuff that really just packages nicely together and enhances the overall service that you're providing. I was thinking about this for coaches, and it's just so funny how only a couple of years ago, this was just not even a thing, and I would be doing coaching calls, and then after the coaching call, I would be manually taking the notes from the call and sending it to the client and being like, here's what we talked about. Here's the to do list go that can be all done automatically in like two seconds, and they get a full transcript and a summary and the like to do list out of it and everything. And that just that just adds value. And this is what we need to really lean into when we're thinking about how to integrate AI into what we do is like, Where can it add value itself, or give me back capacity to add value myself? So that's kind of what I would think about in terms of AI enhanced services. I'm going to give you some more examples of more specific ways that I observed some people using AI and what they were providing into the year of the bot bundle. I'll just do that at the end.

So we'll just keep going with our levels of the AI adoption spectrum, and level three is AI enabled programs or products, I feel like people are kind of leaning here most often now it sort of seems to be the trend that I'm observing that anybody who's in like the course creation or consulting space is starting to think about, how do I add AI directly into what I do as part of my program or as part of my products. So this is where you're doing it in a client facing way, right? So you're giving a tool that supports your clients, that is AI based. A lot of these will look like a custom gpts or bots that walk people through a certain process inside of their program to help them just get further faster. That also like, if you think about how that blends with what might be a live coaching cohort that might look like helping them get past their homework from that week. So that when they get to a call with you, an office hours Q, a kind of call, they're already further ahead. They've had certain things answered, they were able to more easily implement the work that you wanted them to do. I feel like for me, this is one of the areas I really observed AI being SO, SO useful when I was doing visibility, strategy and marketing coaching over the last couple of years, and I looked at it last year specifically as I was getting more into AI myself. I realized, and this is true for most people, the issue is implementation. We can work with our clients. We can provide strategy that's so so good, and if they don't take action on it, they're not going to get that win. They are not going to make the progress or have the success that we want to be able to help deliver to them. So this is really where AI can become a supportive tool to help thinking about where are the gaps, what are the things that AI could support helping them move further along their own journey of success. And then you come in at the more strategic times to support with that implementation and to support like

breaking down the nuances and doing the things that a human is more suited to be able to do. I have seen course creators build out entire like Coach clones, essentially that has their full on course curriculum in it, and it can be there just to answer questions and be client facing and accessible so that it can help guide people to the right parts of the program to know where they should be going to answer the question that they might have it also might look like some kind of AI created audit that you do either as part of your onboarding or as part of your deliverable to your client, so They get something that you have generated that goes into more detail, something that you could make more accessible. Essentially, that's another really strong component of this, is that you're able to create more value and make things more accessible, that you can strategically think about your pricing as well. The key here is that AI is doing work for you, but it's still within the context of your frameworks and your expertise and your lens that is guiding it. So some questions to ask yourself here with respect to, how do you land at level three is, do I want to scale my impact without scaling my time, if you're at capacity and you can't take on more clients, but you still want to help more people, this may be a way that actually blends that together. Are you in a position where you need to support more people than you can personally reach, if you're getting the same questions over and over, or if you're turning away clients because you don't have the bandwidth? This could be a solution that will help you bridge that gap. And then also think about like, do I have the frameworks, processes or expertise that could be turned into an AI powered tool? Honestly, I think one of the easiest things to think about converting is like any worksheet or tool kit or anything that you've built to support your clients with what you do, thinking about how to translate that over into a bot. This is

how I think now. I think about that could be a bot, that could be a bot, that could be a bot squad. That is just the way my brain now works. And I really think with the concept of interactive AI that really helps to pull out and extract and walk your clients through a process similar to how I have created my brand calibrator, tool that walks people through the questions that they need to answer to get the clarity about their brand that helps them to pull out and get the themes and the personality and the tone and the style of their voice and that all of those things put together along with their ideal client and just what they really want to stand for creates a really supportive resource that helps them to have aI create and support to you just by giving it the right context.

Okay, level four is the idea of AI tools as a product. So I think this is, like, probably the big question, where people are going, should I be building AI things like standalone AI tools that will walk people through a process that will create a specific outcome for them right away. And a lot of people are certainly doing this. And this is kind of like what I said with my brand calibrator. This is an example of that, and I will share a few more examples that I found in the bundle that were really cool. But this is you thinking as a product creator now, and it could be a standalone AI. Solution, a custom GPT, a bot, an automated workflow, an AI enhanced deliverable as your core product. But this also doesn't mean that you're necessarily teaching AI strategy. You may really have just figured out how to translate what you do into AI facing tools, but that doesn't mean you need to teach other people how to do AI strategy.

So I think that's just kind of like another marker, because level five would be teaching AI strategy. This is what happened to me. Okay, so just be warned if you start going down the path of integrating more AI, and you see how it really applies to how your clients do the work that they need to do, that you might need to actually teach them how to integrate AI as part of your course material, your client services, your coaching process, whatever that looks like. So that's kind of the difference between level four, AI as a product, and level five being like aI strategy, teaching AI strategy, or like, making your business very not just an AI powered business, but teaching and providing it as a service offering. This is like you are now really owning your AI expertise. And again, this whole thing is a spectrum. There's a spectrum within the spectrum, right? So you may be a little bit of all of the above. You may do it sequentially. It may grow that way for you, it may be just a little bit of external facing stuff. You don't know if you want to do certain things internally. You have a team you like your people, whatever it is, there is no right or wrong way. My goal with this show is always to just share options, share perspectives, share ways of thinking about this, because they just think it's so important to be intentional about how we are adopting this technology into our lives, into what we do, personally, professionally, all of the things I was listening to a podcast this morning that a likened This time that we are in right now, historically as important as the end of World War Two, the fall of the Berlin Wall, and I'm like, Oh my God, that like, that is crazy. It's sometimes we just like, go through our day going, this is just normal now, and we don't stop to look at the bigger picture of how significant this is, and so I just say that for the sake of saying this is why my heart is here and why I am sharing what I'm sharing on the

show, and why I've created this platform to do that.

So I wanted to share just four examples of tools and systems and AI adoption that I discovered from some of the people who participated as collaborators in the year of the bot bundle. First of all, I want to talk about Holly Haines, and she actually shared a whole training on how she is thinking about integrating AI as part of her programming. So this is basically like teaching you how to do a level three, how to AI enable what it is that you do, and the ways that she's thinking about it, and the different bots that she's built that support her program that she has, and just where it fits into the process, and how to think about that. So I really loved that as an example.

Secondly, is Kinsey Soderberg. I've had both Holly and Kinsey on the podcast in the past, and Kinsey's obsessed with AI automation. She is like the go to for making things happen, what she calls auto magically, which, obviously I love that phrase. So Kinsey has come up with a way to help you think through what kind of an offer you might be able to create automagically. So this is kind of a surprise and delight, little piece of whether that be like a lead in to you, or a low ticket offer, or something that can be combined with a call, or something like that, that you're creating a deliverable very easily and auto magically for a client. So this is very much in the like client facing like Level Three Four area as well.

I also want to highlight Carly Clark Zimmer. She has a really awesome bot that she built. She is a coach, a mindset coach, and she built this five minute laser coach, which I have actually played with quite a few times, because it's really good at helping you get unstuck. From something, and she created it to be a bridge for her clients, so in between sessions. So it's something that like is trained on her process, and kind of feels like her, the personality is even infused in there. And so it's a really good support for her clients to help them get through in between coaching sessions, so maybe she doesn't have to provide like Voxer support, which is something that coaches would have typically done a lot in the past. Now she has this tool instead, and this tool can also be used as a lead magnet, so it also gives people a taste of what coaching with her is like. So I love it for both of those reasons. So that's like a productized AI standalone, but also integrated into her programming.

And lastly, I want to highlight Monica froze. She has an entire bot shop. You can she has bots from like $9 to $300 and more, and they're integrated into her programs, and they're standalone do specific little tasks. And I think that's a really interesting way to look at it. She's definitely leaning into monetizing AI tools specifically, and thinking about how to do, like, low lift, easy things. And I'm sure that even those little ones are combined together to make bigger ones, or part of like systems that are part of trainings that she she teaches inside of her programs, but she has a lot of them. And I'm like, I'm loving this. This is a very cool way to start experiencing your expertise. And I feel like I've talked to Monica too before. She's like, it's, it's like, I just like a runaway train. I started, I started building these things, and they just started, kept going and going, because it was, it's fun, like, it is fun to build AI, and when you start seeing it working and actually replicating what you want it to do very well. It's amazing. It's mind blowing. I have to remind myself how mind blowing it is, because now it's just become like what I do all day. And I need to come to these conversations and have conversations with other people and be reminded that this is still very cutting edge. We are still in the early, early adoption phase of overall of AI, like, it's not what everybody's doing.

So depending on where you're at when you're listening to this, like any amount of AI integration that you are thinking about intentionally, you are absolutely on the right path. And you can be in any of these categories or multiple of these categories at the same time, and you might go back and forth like it's not a it's not a graduation process where you go from one to two to three to four to five, maybe you will, maybe you won't. It's just the purpose of this conversation was just to share that there are different ways to look at it, different questions to ask yourselves, to determine what the best way is for you, and if you would like support in figuring that out. That is what I do. I do that. I can help you figure out where the right way to integrate AI is for your business from an internal perspective, face, external facing, monetization, any of the above the right combination for you. There's a link in the show notes where you can book a strategy call and we can talk about what that might look like and how you can prioritize this and do it in a non overwhelming way. I think that's the other thing, is it just there's so much that it can easily be overwhelming. So I'm here to help you really focus and stay streamlined on that. And I'd love to chat with you. So go ahead and book a call from the link in the show notes. And if you found this episode helpful, please hit share and send it to one of your business friends, we would love to help spread the word and support, and that really helps us to keep the podcast running and reach more people. Oh my gosh, I talked forever as usual, but there's so much to say on this topic, and I will be back next week, and we will get into more of it. Bye for now.

Thank you for listening. If this episode got you thinking about how AI is impacting your business and what it might look like to integrate it in a way that actually fits, I'd love to help you think that through you can book an AI strategy chat using the link in the show notes. It's a space to talk about where you are, what's shifting, and how to move forward with intention. And if this episode was helpful, please share it with another business owner who's navigating this evolution too, and make sure you're subscribed so you don't miss what's coming next.